Last updated: August 26, 2019
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Question 1:

a ) Major Event in Singapore

Major events are events that, by their graduated table and media involvement, are capable of pulling important visitant Numberss, media coverage and economic benefits. ( TMC School of Business, 2009 )

The Great Singapore Sale ( GSS ) is a major event held in Singapore from the 29 May to 26 July 2009. It is an one-year island-wide shopping event in Singapore which is organised by Singapore Retailers Association and supported by Singapore Tourism Board and Spring Singapore.

Shoppers get to bask up to 70 % off the usual monetary value on any point from dresss, electronics, jewelry and even luxury trade names. It is besides a plus point being a tourer as they are entitled to a tourer privilege card which they could bask from the take parting mercantile establishments. They will bask discounted monetary values to local attractive forces such as the Singapore DUCKtours, Sentosa 4D Magix, Singapore Flyer and the Singapore Zoo. Tourist had to merely demo their tourer privilege card and their passport during the GSS to bask these particular offers. These fringe benefits made the tourer get the most out of their shopping trip in the Great Singapore Sale.

MasterCard was the official card for The Great Singapore Sale which ran for two months till the terminal of July. A selling run was launched by MasterCard, “ Get More for Less with MasterCard ” was to aim style-forward yet cost-conscious Great Singapore Sale shopper. MasterCard holders receive sole privileges and salvation chances from a scope of retail, dining or leisure in add-on with the points on sale. ( Schult, 2009 )

Rationale behind the Great Singapore Sale

This extravaganza was held for the 16Thursdayback-to-back clip and has earned a repute as one of the touristry attractive forces of Singapore. It is held in terminal of May till July as it coincides with the local and international vacations. It targets both locals and tourer as The Singapore Arts Festival, Singapore Food Festival, Singapore HeritageFest 2009 and Singapore River Festival were being held at the same time with The Great Singapore Sale. During this period of clip, shops and promenades take parting in the GSS would widen their shopping hours till 11pm.

These events held during the May to stop of July period particularly the Great Singapore Sale is the rational program for economic development. Events act as accelerators that attract visitants, hence widening their length of stay and increasing their mean disbursement. “ Entire disbursement has increased 27 % from last twelvemonth to US $ 364.6 million. The busiest shopping twenty-four hours was 13 June 2008 ( Friday ) , in which MasterCard cardholders chalked up US $ 14.1 million in assorted trades. ” ( ASIA Travel Tips.com )

Tourism is turned to a growing industry that has the capableness of presenting economic benefits and more occupation chances. Job chances particularly in the retail industries increased. For illustration, companies like Robinsons and Co. would engage people on contractual term to ease them during the busy periods. From my experience, I was hired by Robinsons and Co. to be a parttime teller during the GSS period. Prior to that, I was a door coordinator for their closed door event sole for members. It was an chance to work in Robinsons as I gained experience in cashiering and being client oriented, hence constructing up my sketch for future occupations.

“ Retail events such as the nation-wide Great Singapore Sale have helped to hike Singapore ‘s standing as a shopping oasis, ” said Ms Margaret Teo, Assistant Chief Executive ( Leisure ) of the Singapore Tourism Board.

B ) Positive and negative societal and cultural impacts

“ Events have a scope of both positive and negative impacts on their host communities and stakeholders. ” It is ever critical to hold good planning as societal and cultural benefits play a critical function in ciphering the overall impact of an event. ( TMC School of Business, 2009 )

Positive impacts

Positive societal and cultural impacts is where shoppers have a shared experience where they gained satisfaction in their shopping fling tangible or intangible in footings of merchandises and service. Introducing new and ambitious thoughts like The Great Singapore Sale Challenge 2009 with a expansive award of $ 10,000 would increase community engagement. This twelvemonth ‘s challenge was the 6th twelvemonth running in hunt for the greatest bargain-hunters and to foreground the unbelievable nest eggs that can be found at the Sale. The challenge comprises of two classs, from Singapore and International. “ While seven squads competed in the Singapore Category, 20 squads from nine states – Australia, China, Dubai, India, Indonesia, Malaysia, Thailand, United Kingdom and Vietnam – vied for top honours in the International Category. ” ( Singapore Retailers Association, 2009 )

( Beginning: hypertext transfer protocol: //www.greatsingaporesale.com.sg/2009/engtourist/events/shopping_challenge_rr.html )

Spectators were being entertained by Wushu and percussions public presentations this twelvemonth therefore revitalizing traditions as Wushu is a traditional Chinese soldierly art. With so many different states take parting, it will spread out cultural positions and therefore making an chance for credence of community group. This non merely widen circle of friends, it will heighten societal coherence every bit good. This benefit the host state as it will portray a good image of societal coherence and edifice community pride.

Negative impacts

Negative societal and cultural impacts is where Singapore, the host state have excessively many different nationalities in one country hence making community indifference.

Manipulation of community, negative community image, bad behavior, substance maltreatment, societal disruption, loss of agreeableness.

  • Pull offing crowd behavior
  • community ownership and control of events

What ‘s new this twelvemonth was that the squads had to buy at least three points from the new GET SINGAPORE merchandise class, and visit either Bugis Street or Chinatown for a Uniquely Singapore experience.

Come and hearten the squads on as we flag off the Great Singapore Shopping Challenge at 3pm on the Orchard Road Pedestrian Walkway in forepart of Wisma Atria. Watch some 30 squads from around the universe race to the designated locations to catch the best bargain from specified merchandise classs with the shopping money that they ‘re given. The winning squads from the Singapore and International classs that complete the Challenge within 3 hours and with the most dollar nest eggs will each walk off with the expansive award of $ 10,000!

Take portion in the exciting phase games and lucky draws, and you excessively stand to win over $ 10,000 worth of awards!

Come and back up 100.3 DJ LiMei and 91.3 DJ Cheryl Miles as they participate in the Shopping Challenge. Guess their completion clip right, and stand to win attractive tickers!

Or look out for the ads in The Straits Times and LianHeZaoBao for another opportunity to win. Simply answer the shopping-related inquiries, drop the vouchers into the lucky draw box on-site, and stand to win a LCD Television, iPod, shopping verifiers and more!

  • After the Challenge was flagged off on the recently-enhanced Orchard Road Pedestrian Walkway at 3pm, the squads raced to four designated promenades – Marina Square, The Centrepoint, VivoCity and Wisma Atria – to execute compulsory undertakings and purchase points from specified merchandise classs with the given shopping money loaded upfront onto FEVO Prepaid MasterCard cards.
  • What ‘s new this twelvemonth was that the squads had to buy at least three points from the new GET SINGAPORE merchandise class, and visit either Bugis Street or Chinatown for a Uniquely Singapore experience. Besides, with no specific routing this twelvemonth, squads had the added challenge of holding to be after their paths strategically.
  • The Singapore and international squads that completed the Challenge within three hours and with the most dollar nest eggs each walked off with the S $ 10,000 expansive award! No one went place unrewarded as all squads got to maintain their purchases.



Negative impacts- community disaffection, use of community, negative community image, bad behavior, substance maltreatment, societal disruption, loss of agreeableness.

  • Pull offing crowd behavior
  • community ownership and control of events

Physical and environmental

Positive impacts- showcasing the environment, supplying theoretical accounts for best pattern, increasing environmental consciousness, substructure bequest, improved conveyance and communications, urban transmutation and reclamation

Negative impacts- environmental harm, pollution, devastation of heritage, noise perturbation, traffic congestion

Waste direction and recycling

Political

Positive impacts- international prestigiousness, improved profile, publicity of investing, societal coherence, development of administrative accomplishments

Negative impacts- hazard of event failure, misallocation of financess, deficiency of answerability, propagandizing, loss of community ownership and control, legitimation of political orientation

Tourism and economic

Positive- destinational publicity and increased tourer visits, extended length of stay, higher output, increased revenue enhancement gross, occupation creative activity ( nexus with Robinsons )

Negative- community opposition to touristry, loss of genuineness, harm to repute, development, hyperbolic monetary values, chance costs.

Govts are progressively turning to touristry as a growing industry capable of presenting economic benefits and occupation creative activity. Events in bend are seen as a accelerators for pulling visitants, and increasing their mean spend and length of stay. They are besides seen as image-makers, making profile for finishs, positioning them in the market and supplying competitory selling advantage. If events are to be effectual in positioning their finishs in the market, they must endeavor for genuineness and the look of the alone features of their communities. Visitors want to make what the locals do, and see the things that they enjoy about the finish. The New South Wales Tourism Masterplan ( 1995 ) argues that ‘ Those finishs that preserve, enhance and observe the things that set them apart and give them a significance of their ain, will bring forth a more rewarding visitant experience and a higher output for the host community. ‘p35-36

An event can heighten the quality of life of a vicinity, by adding to its sense of topographic point and residential agreeableness. P.36

Economic benefits

the outgo of visitants, spread over travel, adjustment, eating houses, shopping and other tourism-related services, is merely one manner that a host community can profit from an event. ( nexus with Singapore humanistic disciplines festival and Singapore nutrient festival ) pg 38

Political impacts have long been recognised by authoritiess, and frequently include increased profile and benefits to the host community. However, it is of import that events fulfil the wider community docket. Governments are attracted to events because of the economic benefits. Job creative activity and touristry which they can supply. Events act as accelerators for pulling tourers and widening their length of stay. They besides increase the profile of a finish, and can be designed to pull visitants during the low- season when touristry installations are under- utilized. Events bring economic benefits to their communities, but authoritiess need to weigh these benefits against costs when make up one’s minding how to apportion resources. Pg 41 of 416

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degree Celsius ) Understating negative impacts of the event

Social and cultural

Negative impacts- community disaffection, use of community, negative community image, bad behavior, substance maltreatment, societal disruption, loss of agreeableness.

  • Pull offing crowd behavior
  • community ownership and control of events

Physical and environmental

Negative impacts- environmental harm, pollution, devastation of heritage, noise perturbation, traffic congestion

Waste direction and recycling

Political

Negative impacts- hazard of event failure, misallocation of financess, deficiency of answerability, propagandizing, loss of community ownership and control, legitimation of political orientation

Tourism and economic

Negative- community opposition to touristry, loss of genuineness, harm to repute, development, hyperbolic monetary values, chance costs.

Question 2: Singapore Humanistic disciplines Festival 2009

a ) Major stakeholders in this festival

Stakeholder is a individual, group or administration that has a portion, investing or involvement in the results of an event.

Host Organisation

Having a host administration like the authorities, corporate and community in making events are going portion of our cultural scene. ( TMC School of Business, 2009 ) subject 3 p. 2

The intent of holding events created by the authorities is to derive societal, cultural, touristry and economic benefits. There are many sectors/ sections in the authorities that generate events to accomplish similar ends. ( TMC School of Business, 2009 ) subject 3 p.2

The host administration for Singapore Arts Festival is the National Arts Council from the Arts sector. The National Arts Council ( NAC ) was established to present the development of the humanistic disciplines in Singapore. Its mission is to develop the humanistic disciplines and do as a constituent of people ‘s lives in Singapore. Harmonizing to the National Arts Council, it “ aims to construct a vivacious humanistic disciplines sector by making a contributing environment where the humanistic disciplines is accessible to all and artistic endowments have the necessary resources and capablenesss to stand out and accomplish sustainability in the long term. ” ( National Arts Council )

Public Utilities Board ( PUB ) and Community Development Councils

Host Community

Marina Barrage and Yishun Central 1 are the host community for this major event. Marina Barrage is a new iconic topographic point in Singapore and was chosen for its opening public presentation. It was the first and the largest humanistic disciplines public presentation staged in Marina Barrage. Mr Lee Suan Hiang, Chief Executive Officer, National Arts Council ( NAC ) said that, “ We want to do it easy for Singaporeans and visitants to bask the humanistic disciplines by conveying the humanistic disciplines to where we live, work and drama. ” ( Lee, 2009 ) It is to advance consciousness that marina Barrage is the largest and most urbanized H2O catchment. Yishun Central 1 was the chosen country for the shutting jubilations as there is a large unfastened field and it is a residential country. The festival wants to affect people in the heartlands every bit good.

Participants and witnesss

ArtsFest Club members are the witnesss to this event. They paid to watch different public presentations in the Singapore Arts Festival. They are the 1s which make the event a failure or a success. By holding attractive publicities like price reduction of tickets or the privileges of being a member would pull more frequenters to take part in the event. Without participants for the Singapore Arts Festival, is like the performing artists executing without any audience. Patrons are anticipating a memorable experience

Patron

Edinburgh is Scotland ‘s capital metropolis and the universe ‘s Festival City. Hundreds of 1000s of visitants and performing artists from all over the universe would come during the peak festival period in summer therefore duplicating the population. ( Edinburgh International Festival )

Edinburgh International Festival sponsored the Singapore Arts Festival as both shared same involvement. Bing a patron non merely increases consciousness or to derive acknowledgment, it besides builds a good relationship with host administration and other stakeholders. By holding a good relationship with the patron and handling them as spouses, likely there might be more partnerships in the hereafter or chances to travel to Edinburgh. From Singapore Sight.com, it states that “ … both new and bing ArtFest Club members besides stand a opportunity to win an all-expense paid trip to Edinburgh. ”

Another patron for this event is the 1,000 specially designed Singapore Arts Festival 2009 Ez-link cards from Ez-link private limited ( Pte Ltd. ) It would be given out to frequenters as a ‘limited edition ‘ when they purchased their tickets through SISTIC. This would lure them to buy tickets without vacillation in order to acquire the limited edition Ez-link cards. Behind this ground is to advance the use of public conveyance, since Ez-link cards are used for chiefly coachs and trains. It shows that Singapore ‘s public transit is truly efficient and with the usage of the Ez-link card, it can acquire you to the topographic point where the shows are held.

B ) Potential hazard in Singapore Arts Festival

Yishun Central 1 is the locale for the shutting jubilation of Singapore Arts Festival which lasted for 45 proceedingss. “ Crackers? ” is a big graduated table show that has the combination of fireworks projection, public presentation and music/to tell the narrative about wooing danger and taking hazards. This public presentation is a possible hazard that may originate as the witnesss would be surrounded by fire and fume

Fire is regarded as a unsafe component as it can wound or ache

A jubilation of the explosive and unsafe beauty of fire and pyrotechnics and an geographic expedition of our attitudes to Risk, Crackers? is a big graduated table show that combines pyrotechnics projection, public presentation and music to state the narrative about wooing danger and taking hazards.

Audiences will be surrounded by fire and fume, whirling wheels and pyrotechnics. Symphonies of loud, disorientating and cacophonic pyrotechnic sounds will make full the air and there will besides be minutes of delicate and profound beauty of dancing fires, elephantine Catherine Wheels and a ‘human ice ‘ .

degree Celsius ) A jubilation of the explosive and unsafe beauty of fire and pyrotechnics and an geographic expedition of our attitudes to Risk, Crackers? is a big graduated table show that combines pyrotechnics projection, public presentation and music to state the narrative about wooing danger and taking hazards.

vitamin D ) Audiences will be surrounded by fire and fume, whirling wheels and pyrotechnics. Symphonies of loud, disorientating and cacophonic pyrotechnic sounds will make full the air and there will besides be minutes of delicate and profound beauty of dancing fires, elephantine Catherine Wheels and a ‘human ice ‘ .

vitamin E ) Crackers? is suited for grownups and brave kids over 10.

Crackers

Safety issue

Combustion of fire