A computer Technology has been a great deal of discussion in recent years about globalization, which can be defined as “the intensification of economic, political, social and cultural relations across borders. ” Evidence of globalization is seen in our daily lives. We are being influenced by the on rush of economic and ecological forces that demand integration and uniformity and that mesmerize the world with fast music, fast computers and fast food with MTV, Macintosh and McDonald’s, The impact of internet on globalization has both positive and negative aspects.The positive impact of the internet technology on globalization include the modernization and improvement in the business sector on a world wide basis.

Businesses improve their global competitiveness and productivity with more efficient electronic transaction processing and instant access to information. New information and communication technologies (ICT) as well as radically changing international political and regulatory environments reshaped the nature of management consulting. It was during this period that ICT took center stage for global management consulting firms.The market is now more competitive with consumers having greater choices. With the advent of the internet technology work in the foreign countries is more available and accessible because the domestic laws are not as rigorous as they once were, thus assisting in the global nature of the business and allowing new consulting firms to establish a presence in countries that was once restricted. GLOBALIZATION Globalization describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade.The term is most closely associated with the term economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, the spread of technology, and military presence. [1] However, globalization is usually recognized as being driven by a combination of economic, technological, sociocultural, political, and biological factors.

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[2] The term can also refer to the transnational circulation of ideas, languages, or popular culture through acculturation.An aspect of the world which has gone through the process can be said to be globalized. Direct acquisitions wrest financial control, profits, and editorial decision-making and jobs from nationals, paving the way for further exploitation of already existing editorial investment made by the parent company.

Cases: (1) In Hungary, before his death Maxwell acquired a colour printing plant and interests in the leading morning paper of Budapest Magyar Hirlap, and an evening paper, Esti Hirlap. After taking over the former paper he fired 30 journalists. 2) Also in Hungary, Murdoch purchased 50% control of two newspapers, Mai Nap and Reform, the latter with an estimated circulation of 430,000 and an estimated readership of 1. 5 million. Sample front pages resembled Murdoch’s other scandal sheets. Mai Nap also announced plans to acquire the country’s first national commercial private TV channel (Advertising Age, May 14, 1990, p. 37f. ).

(3) The Axel Springer group bought seven of Hungary’s 19 provincial dailies (World Press Freedom Committee, 1990, p. 5). Advertising serves two roles.It transforms the operation of an information vehicle fundamentally. The enterprise becomes a vehicle for the sale of its audience to advertisers.

Secondly, advertising provides advantages to large over small firms in the market. Cases: (1) There is almost a universal trend towards the acceptance of advertising in publications and broadcasting in Eastern Europe including the on-again off-again Pravda. Joint ventures shift financial control and profits out-of-country but may leave some editorial control in the country of publication.Most significantly, they often allow foreign companies to operate in territories whose national or other laws would normally prohibit them to do so. Cases: (1) Business in the USSR, one such joint venture between the Soviet publishing giant, Progress, the Moscow Innovation Bank, and controlling-interest-holder and French-media owner, Robert Hersant, has a print run of 100,000 in Russian and 40,000 in English with U. S.

subscriptions running at 10,000. It also has a high cover price of 5 rubles in the Soviet Union and U. S. $8 in the West. 2) A subsidiary of Time/Warner, Lorimar Telepictures, entered into a production project with Berlusconi of Italy, Leo Kirch of Germany, and Maxwell of Britain (Bagdikian, 1989, p.

815). (3) Soviet official reports showed some 30 joint ventures were operating in publishing in 1990 (Publishers Weekly, January 11, 1991). (4) Burda, in a joint venture with German printer, Ferrostaal, and a Russian company, Vneshtorgizdat translated the West German women’s fashion magazine, Burda Moden, into Russian. The initial printing was 125,000.

By February 1989 it had reached 1,050,000 (Abramson, 1989, p. 144).