CRM software was designed to help businesses build and maintain relationships with new and existing customers. CRM software has evolved from a simple contact management system into a robust tool that’s lets you manage sales, marketing, point of sale (POS), accounting, vendor and other types of operational data. All in one easily accessible solution. A good CRM It is the only single footprint customers relationship with your organization.  Is is a digitailised version of co operate intelligence in   CRM is also used to maintain customer loyalty for storing key information to boost sales for instance by personalising the experience and providing excellent customer support. CRM are also used to find lead and follow up prospects and nurture them through the sales pipeline. Although there are many solutions that can do this for businesses, the beauty of CRM software is that it can accomplish these tasks automatically just using one solution. It can also integrate data from other areas of your business without any additional work. CRM software gives you and your sales teams all the tools necessary to grow your business in a central hub with the least amount of work possible.  The cost of CRM software varies greatly. Vendors typically use subscription-based pricing model, which can depend on a variety of factors, such as the number of users and features available.  CRM software is all about keeping info from different sources, such that they are easily accessible whenever you need them. For growing small business, traditional email, mobile and other address books likely won’t be enough and those methods are sustainable for the long term.  If your company/ business is looking for a better way to store and manage customer information CRM software is the best solution for your business. It acts as an entire database for all types of insights on customers, including contact info, purchase histories, ho customers browse your website, ways and times they have interacted with your company, demographics interests, personal preference’s and more. You can use this info to segment customers for marketing purposes or to easily search for customers who fit specific criteria.  CRM also boosts sales and execute more effective marketing campaigns such as Lead generation – find new customers by automatically generating leads from various sources like social media etc  Prospect nuturing – follow up with emails and tasks  Email marketing – builds email list, launch emails marketing campaigns and measure performance Sales quotes and invoicing –  Create sales quotes for individual customers groups. When they are ready for purchase, CRM can automatically turn those quotes into invoices. Order Tracking –can produce short and long term sales potential and opportunities. Performance tracking – CRM software typically gives each sales rep their own accounts, which in turn allow them to track their own sales, quotas etc Competitor tracking – It allows to keep an eye on wat competitors are doing, such as their social media activities, press releases etc  Key features  Easy to use – once staff are all trained. Use a clean simple interface that doesn’t have much of learning curve. Customizable – You can customize your CRM system that suits your needs. Its an unique system not one fits all.  Third party integration – CRM works with all types of third party solutions so that all your date is streamlined throughout different areas of your business. This will allow you export data automatically. Niche based – There are CRM software options designed specifically for your business for e.g if you work in finance, they are software products that update you on financial regulations. Cloud based – Get access to your CRM data anytime, anywhere and from any devise with an internet connection. Mobile access – again you can access your CRM data from your smartphone and tablet by choosing a solution that is accessible for mobile devices. Security – CRM software should have high security measures to prevent cyberattacks and data loss, as well as provide means to access your date in the event of any of the above from happening.  Benefits of CRM Save time – lets you continue to grow your business without having to do the daily mundane tasks. Save money – saves your company forking out on multiple tools while you have it all in one.  Better email marketing- allows you to send large volumes of emails and you can also segment it to your targeted audience Extra functions- CRM software offers a comprehensive database for other functions such as a shopping cart, invoicing and auto responders naming a few. Helps sales teams reach their goals – CRM makes it easy for employees to keep track of their own performances.   Ready to invest in CRM software? Is it build for small businesses? How easy is it to use? Is it easy to train my employees? How customizable is the software? What features are available to help me with sales, marketing and other aspects of my business? How easy is it to intregrate with other solutions I already have? What limitations are there using the software? What type of security features does it have to protect my business and customer data? What happens if there is an outage? Is my date backed up in the cloud and can I easily access it? If I need help, what type of customer service do you offer, can I reach you any time?   Why would you recommend CRM We would recommend CRM as it offers a wide variety of categories and systems to meet your company need. It can grow your business faster than ever before by building stronger customer relationships over time and exceeding expectations every step of the way.  Improved customer relations One of the most prime benefits of using a CRM is obtaining better customer satisfaction. By using this strategy all dealing involving servicing, marketing and selling your products to your customers can be carried out in an organised and systematic way.  Increase customer revenues Bu using a CRM strategy for your business you will be able to increase the revenue of your company to a great extent. Using the data collected you will be able to popularize marketing campaigns in more an effective way. With the help of the CRM software you can ensure that the product promotions reach different and brand-new customers and not the ones who has purchased your product already. This in turn will increase your customer revenue.  Maximize upselling and cross selling A CRM system allows up selling which is the practice of giving customers premium products that fall in the same category of their purchase. This also facilitates cross selling which is a practice of offering complementary products to customers. This is done by interacting with the customers and getting an idea about their wants, needs and patterns of purchase. This is all then stored onto the data base.  Better internal communication with companies CRM strategy helps build better communications within the company. The haring of customer data between different departments will enable your staff to work as a team.  Optimize marketing With the help of CRM, you will be able to understand your customer needs and behavior, thereby allowing you to identify the correct time to market your product to the customers. With the data that will be collected ad stored about your customer profiles, this information will be useful to target the most profitable customer.   Marketing Trends   CRM software buyers often consider CRM market leaders to have staying power and be relatively safer bets. CRM software publishers use market shares figures to jockey for competition position, convey strength and infer buyer confidence.  According to Gartner, the CRM software market reached $26.3B in 2015, up from $23.2B in 2014, representing a 12.3% annual growth. The analyst firm forecast the CRM market reaching $36.5 Billion in 2017.