Last updated: April 24, 2019
Topic: AutomotiveCommercial
Sample donated:

Motorsport events are currently dominating different venues worldwide and for those who are planning to initiate one, they usually resort to motorsport event planning and marketing professionals in order to minimize the trouble of raising the event. The marketing professionals who handle motorsport events usually consider vital elements in running such events.

These elements are event budget, contract negotiations with event location, driver appearance requests and logistics, guest event information packet, guest registration, customer feedback program, event planning timetable, creation of event accessories (like bags, banners, raffle prizes and any sort of souvenirs), pit and garage tours, themed decoration of event area, catering and event summary report. Through these elements, raising a motorsport event would most likely be successful. As mentioned earlier, there are vital elements to consider in raising a motorsport event which play a big role in the materialization of the desired concept.

Each element is very much related to the planned event itself in different ways. The first element to consider is the event budget. The event budget generally determines how big a racing event will be. In a motorsport event, there are lots of necessary expenditures to consider like the venue or the racing track, cash prizes, souvenirs and the venue for the accommodation of the racers and guests. The next thing a motorsport event planner may want to consider is the time table of activities. Doing the event activities according to schedule will most likely ensure a successful start of the event.

Another element that relates to the planned event is the contract negotiation with the event location. In such events, it is a rule of thumb to choose a large venue to accommodate a large number of viewers and guests. An efficient guest event information packet and guest registration will definitely boost the success of any racing event. Through this, more supports from viewers will come along to keep the motorsport event going. The theme of the event is another thing to consider. The theme works hand in hand with a large venue.

Likewise, having event souvenirs together with a remarkable event theme is helpful to attract more viewers and sponsors and at the same time improve the marketability of such racing events to racers and potential racers. Some things that are not supposed to be missed out are catering and garage tours. An above satisfactory guest accommodation is important to keep the motorsport supporters coming and one way to keep this up is through a satisfactory catering. Moreover, through garage tours, the race sponsors will have their marketability improved, hence, more support from the sponsors will come through the next races.

Lastly, two of the most important elements of a successful motorsport event planning are the customer feedback program and the summary report. The comments and suggestions from the viewers will definitely help the event producers to improve future motorsport events while the summary report will tell how much gains or losses occurred in the event. Hence, the summary report tells how successful the motorsport event was and it pinpoints the things to be improved in constructing future race events.

The widespread existence of motorsport events demands for Governing Bodies to implement rules and specify the qualifications and requirements for racers to comply. The Governing Body varies in different countries, therefore, the rules and requirements in relation to Motorsport events may tend to vary from one place to another. For one thing in general, the Governing Bodies for pit bike racers require a 12’’ front wheel and a 10’’ rear wheel. The requirements of Governing Bodies for motorsports in different places do not seem to have any actual relation to the elements of event planning.

Event planning is merely the process of making necessary disbursements to materialize ones concept of a motorsport event while the Governing Body implements the rules of the race and checks if the racing requirements are met by the racers. The officials in a motorsport event are composed of the race director, grid marshals, starter and technical inspectors. Each has his own role in the competition and they work hand in hand to make the race successful. The race director governs with coordination the starter, grid marshals and technical inspectors. Likewise, he also works with the medical crew and the scorer.

A race director is the one in charge of situations wherein there are critical issues that cannot be cleared out by the rulebook. In such situations, the race director must make his decision regarding the issues within forty-eight hours. Moreover, in case any racer or a racer’s crew misbehaves or does a grave, unsportsmanlike action, the race director may take away the privileges of the racer or bar the team owner, team manager or team crew from joining future motorsport events. The starter, also called as the flag marshal, is responsible for starting and finishing the race.

The starter also helps the grid marshal and the scorer in ensuring that the racers are aligned in the starting line. The technical inspector makes sure that the machines are working properly and the racers geared completely for a safe racing. The technical inspector is also responsible for making sure that the racing track is safe for the motorsport participants. The grid marshal makes sure that the racers are aligned during the start of the race while the scorer keeps track of the places and scores of each racer. There are six levels of accreditation in licensing of the motorsport officials.

These goes from level 0 to level 4 of accreditation up to the so called International Accreditation. Level 0 accreditation includes those who do not have actual experience in the field of officiating and they are qualified as the assistants of the officials. To become a level 1 accredited official, one has to answer a questionnaire that can be obtained from the State Controlling Body. To achieve level 2 accreditation, one has to attend a seminar and take the assessment requirement. The seminar is practical and the results are reviewed by the State Controlling Body.

To gain a level 3 accreditation, one has to undergo another seminar and take another written assessment. The results and accreditation are then reviewed and granted respectively by the State Officials’ Review Panel. To reach the level 4 accreditation, one has to attend Key Officials’ seminar held every three years and take the written assessment. Once accredited as a level 4 official, one has to keep on attending seminars to keep their position. The highest of all accreditations, the International Accreditation, can be obtained by reaching first the level 4 accreditation then completing the FIM seminar which is held in Australia.

An example of a motorsport national event is the Australian Long Track Championship. The event is mainly promoted by M. A. (Motorcycling Australia) and has a wide range of classes for racers of different ages and skills such as the speedway sidecars, slider classes and twin cylinder challenge. Like any other successful motorsport events, the Australian Long Track Championship successfully promoted its sponsors and improved their marketability, hence, improving Australia’s economy through the commercial aspect.

Wearing complete safety equipment is a must to all racers. The complete set of safety gears for motorsport events is composed of a properly fitted helmet, mouthpiece, neck protective collar, goggles, chest protector, elbow guards, knee guards, kidney belt, gloves, long sleeves, long pant and boots. In details, the best helmet for a racer is the one that fits well, which means it is not to tight nor loose. Generally, a reliable helmet is made of hard plastic or sometimes alloy and has padding inside.

Helmets are made by means of mechanical presses to form the shape and oven tampering. In order for a racer to make sure that the materials used for the helmet are of high quality, a Snell M95 rating must be found on the helmet. All the helmets that have a Snell M95 rating have went through an in depth testing done by Snell. So far, helmets tested by Snell are known to provide the best protection for racers. During the Motorsport event, the technical inspector makes sure whether the racers are wearing complete safety gear properly.