Frankenstein, an enthralling novel by Mary Shelly, is a clever collaboration of some of the most pressing themes in literature. Almost every person knows the story through the equally riveting Hollywood renditions of the popular tale. However, the story is sensationalized from the novel to portray a mad professor who creates a rampaging monster, as opposed to an ordinary man so preoccupied with scientific advances that he does not think about the consequences of his actions.

This exaggeration is a tribute to America’s movie industry, whose success rate thrives on its ability to capitalize on popular stories that the general public has always associated with. Within the last 100 years, Hollywood has created more than 20 adaptations of the well-known science-fiction story (www. english. upenn. edu/Projects/knarf/Pop/filmlist. html). The many editions of this particular renowned story can be credited to the economics of the media, the transition of time, and advances in technology.

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While Hollywood is an established entertainment source, it is also a large business. One of its main focuses has been to expand and profit from the re-creation of a well-established classic. There are many ways they achieved their goals. For instance, the release of many Frankenstein movies are known to have happened very near October 31st, better known as Halloween, the day of “monsters and magic” (http://www. google. ca/#hl=en&q=frankenstein+theatre+release+date+1931&meta=&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=7c2ad2e84493b017).

Thus, people began to associate the character of the monster with the popular idea of Halloween, the day of “monsters”. Producers and distributors took advantage of this connection, and made a profit from selling merchandise from the movie. Up to this day, the market makes a huge income just from the sale of items associated with magic, monsters and horror (http://www. thefreelibrary. com/Scary+season+lasts+all+year+for+Halloween+entrepreneurs-a0123636974).

Therefore, the arrangement was staged in such a way that the producers of the film would be able to cash in on more than just the movie. In this way, media managers have achieved the creation of an additional market related to the film business. By re-adapting a pre-existing screenplay to revive its public appeal to the current generation, they manage to rekindle interest in a tale. This also means rejuvenated interest in the related merchandise, which is a main reason for