Games are integral part of our childhood. It isreally wonderful if games get integrated into our work life making it more funand exciting .The concept gets more meaningful if it serves a purpose ofachieving an organisation goal too. In this era of millennial workforce who areconstantly on social media platforms and have the latest technological gadgets at their disposal this shift towardsa gamification of management processes helps to bring in new and innovativeways to engage employees in their work. “Gamification” is aninformal umbrella term for the use of game elements in non-gaming systems toimprove user experience and user engagement (Deterding, 2011).
Gamificationinvolves the usage of game plan techniques and game mechanics in a non-gamecontext. Game mechanics are rules and dynamics of the game intended to make theplay/work enjoyable. Game design is the process of using game mechanics tocreate a setting that allow people playing a game to have an enjoyable,thrilling and engaging experience. The other part of it involves making workincreasingly fun. The “game” side gets employees energized,while the business side of it gives a deeper understanding into productivity.
This is useful for managers and the employees. These games give impartial indicatorsabout an individual’s own output and efficiency.Employee engagement is the positive feeling thatemployees have towards their jobs and also the enthusiasm, sincerity,commitment and the effort they put into it.
Its a concept which needs to bemeasured round the clock with respect to an employee’s career. Employeesfunction very actively in their initial year’s .But slowly this readiness andaggressiveness for tasks wanes. People get side tracked due to routine work,boredom, lack of motivation and various other reasons. The concept of gamification are specificallydesigned to activate human reward centers which play a role in getting peoplemotivated and ensure a real life experience through video like simulations. The employee plays agame that offers points, status, and rewards as they improve the skills, goals,or objectives the company is trying to meet.
Gamificationis commendable at engaging and encouraging employees. They learn new skills,behaviours, and innovative ways of solving problems. Games designed useconstant positive feedback to increase engagement. It simplies complex tasksinto simple tasks that the brain can learn over time without additional stress.
These games are thus fun but totally focused on the goals to be achieved.