Last updated: June 15, 2019
Topic: BusinessAdvertising
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This paper outlines the important aspects of Google as a search engine and Android mobile operating system. Google search engine can be used to get all sort of information where as Android operating system continues to deploy better and better operating system by rolling out exciting new features and innovations. In this paper, I have compared Google search engine with Yahoo and Microsoft, and also Android mobile operating system with iPhone, and briefly provided a better understanding to the Google based services. Introduction Google Inc. NASDAQ: GOOG, FWB: GGQ1) is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products, and produces profit primarily from advertising through its AdWordsprogram and search engine.

The company was founded by Larry Page and Sergey Brin, often dubbed the “Google Guys”, while the two were attending Stanford University as Ph. D. candidates. It was first incorporated as a privately held company on September 4, 1998. The firm went in public and raised $1. 7 billion; then its stock price soared; and its revenues became doubled, to $3 billion. (Hymowitz, C. , 2004). The Google’s mission is “to organize the world’s information and make it universally accessible and useful”. It runs over 1 million servers in data centers throughout the world and processes over 1 billion search request and it generates 20 penta bytes of user-generated data every day. There is a rapid growth due to inclusion has triggered a series of products, acquisitions, and partnerships apart from e-mail software, and social networking tools, and the latest Google Buzz.

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Google products extend to the system desktop like Picasa web, Google Chrome web browser. Recently Google from the front leads the growth of Android mobile phone operating system which is used on various phones like Motorola Droid, and the recent Nexus One. As per Alexa, it lists Google as the most visited and frequently used website. Google is also Fortune Magazine’s fourth best place to work, and BrandZ’s most powerful brand in the world. (Hymowitz, C. , 2004). Google as a search engine Search engines are nothing but they are used to find information or web sites to show the desired outcomes.

Google as a firm led the search industry from the front which is the fastest growing major division of the information technology. Google has accomplished its goal which says “organize the world’s information and make it universally accessible and useful” by providing high quality service and usage of plenty of technology and expertise. Due to lot of information exist, it’s quite challenging for Google to accomplish its mission. But due to effective leadership, the organization was able to delivered high quality products and has a reputation for exceptional customer service.

It’s also achieve its mission by designing a positive organization environment, by attracting towards talented skill who are dedicated to accomplishing the mission, and doing so in a coordinated process. (Arnold, S E. , 2004). Comparison of Google search with other search engines Google’s site is still the best Web search service, and Gmail, its new Web based e-mail service, Google Desktop, its desktop search tool, and Google Desk bar, its toolbar, are very cool. Though they have 300 million users at that time, but that’s all they are.

As yet, nothing prevents the world from switching (painlessly, instantly) to Microsoft search services and software, particularly if they are integrated with the Microsoft products that people already use. In November 2004, Microsoft launched a beta, or test, version of a search engine designed to answer questions posed in everyday language and to serve results customized to users’ geographical locations. As of now with respect to search engines usage, it resulted in a Google and Yahoo duopoly.

If nothing were to change, the growth of Microsoft’s search business would only create a broader oligopoly, similar, perhaps, to those in other media markets. But the search industry will soon serve more than just a Webbased consumer market. (Notess, G R. , 2009) Apart from Google, Yahoo, and Microsoft we have some other search engines which shows the dependable and accurate results. Yahoo has been launched in 1994; it’s the web’s oldest “directory,” a place where human editors organize web sites into categories.

It’s also possible to do a pure search of just the human-compiled Yahoo Directory with yahoo search engine. AllTheWeb search engine is powered by Yahoo; you may find AllTheWeb a lighter, more customizable and pleasant “pure search” experience than you get at Yahoo itself. The focus is on web search, but news, picture, video, MP3 and FTP search are also offered. Live Search (formerly Windows Live Search) is the name of Microsoft’s web search engine, successor to MSN Search, designed to compete with the industry leaders Google and Yahoo.

The search engine offers some innovative features, such as the ability to view additional search results on the same web page (instead of needing to click through to subsequent search result pages) and the ability to adjust the amount of information displayed for each search-result (i. e. just the title, a short summary, or a longer summary). It also allows the user to save searches and see them updated automatically on Live. com.

On the whole, Google voted as 4 times most outstanding search engine which provides option to find more other than web pages and you can seek images, web, and discussion related to your search query very easily. (Notess, G R. , 2009) Android mobile operating system Android is a mobile operating system developed by Google and is based upon a customized version of the Linux kernel. It was in the beginning developed by Android Inc. (a firm purchased by Google) and later positioned in the Open Handset Alliance. http://cellphones. about. om/od/softwarereviews/fr/google-android-os-review. htm Android has a huge community of developers writing application programs (“apps”) that broaden the functionality of the devices.

There are currently over 70,000 apps accessible for Android with some estimates saying 100,000 have been submitted, which makes it the second most popular mobile development environment. Developers write managed code in the Java language, controlling the device via Google-developed Java libraries. http://cellphones. about. com/od/softwarereviews/fr/google-android-os-review. tm Comparison of Android operating system with iPhone Though Android is new in the market, but with respect to ease-of-use perspective. The iPhone wins out due to user friendly and openness in terms of using apps in the phone. The good thing is that the Android operating system is open source. The iPhone battery life outlasts when compare to Android devices but iPhone battery is quite good. http://lifehacker. com/5559357/iphone-vs-android-showdown-which-phone-is-best-for-power-users Though both provide multitasking but the users enjoys multitasking provided by Android very much.

With respect to notification, android easily take cares but iPhone’s modal notification system is specifically user un-friendly, especially for the device as friendly as the iPhone. If you rely on Google tools like Gmail, Google Contacts, Google Calendar, and the like, Android just does it better. The iPhone’s still no slouch, and can sync over-the-air with Contacts, Calendar, and even does Gmail push for instant new message notifications, but if you’re a serious Google or even just Gmail user, the iPhone doesn’t stack up to Android.

Maps Navigation is built into Android and outshines the iPhone’s free alternatives. http://lifehacker. com/5559357/iphone-vs-android-showdown-which-phone-is-best-for-power-users Conclusion Google is most critical search engine around by knowing what not to be done and to learn to get an instantaneous page result, which is very significant part of website promotion. Android operating system on the whole, with a vigorous ecosystem and exceptional user know-how will be sustainable on the long run. Google’s Android is striding into the subsequently height of Mobile Internet.