(image.slidesharecdn.com/hotelsecurity/2018)The industry’s concern with security has increased greatly due to several terrorist attacks worldwide, as well as because of tourists’ kidnappings, robberies and assaults. the need for safety and security around the world is growing and the need of safety and security has become a worldwide discussion.  Besides, most of the hotels have now enforce a safety and security plan  and quality plan such as providing training for the employees on how to protect the guest in case of shooting and brochure to familiarise the guest about the safety and disaster plans made for each kind of threat. Personal safety of guests must be the first priority (Walker, 2010).There is an  Increase of security measures existing  in all the international airports and most airline companies have upgraded their security measures by investing millions of pound. furthermore, they make plans in order to exceed the requirements of the airline industry through technology advancements (Hall et al, 2003). (International Journal of Economic Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247 – 7225 www.ijept.org )According to Peter Houlis (2015) there are advantages and disadvantages of a security camera in a hotel ProsConsIncreases security for your business and employeesPeople may have privacy concernsImproves safety and reduces crime rateMay create more work and jobs to fillTiny and non-obtrusiveCan require multiple devices, especially for larger facilitiesCan provide real-time dataNetworks must be able to handle large bandwidthInvestment typically pays for itselfLarge systems can be an expensive investment initiallyExtreme usability with monitors, emails and mobile appsTechnology can be vulnerable to hacker threatsCan reduce crime rate internally and externallyPotential cyber criminal breachesFlexibility, such as continuous 24/7 monitoringData overloadFlexibility, such as continuous 24/7 monitoringData overloadDemographics diversity(www.economicmodelling.co.uk/2018)The global population is gradually increasing and many have the time and money to travel and exploit hospitality services. According to the United Nations, population ageing is increasingly becoming one of the most important social, economic and demographic phenomena of our times. By 2030 the EU can expect 14% fewer workers and 7% fewer consumers as 2005. By 2050, the number of people over 60 in Europe will reach 40% of the total or 60% of the working age population (Willms, 2007). Adapted from “The impact of demographic change on tourism and conclusions for tourism policy”.  It is evident that demographic change affects at least five of the six features examined. The population volume decreases, migration (internal and international) increases, and age, gender, educational and household structures have all changed in recent years and will continue to change. Demographic change can affect different aspects of tourism. It impacts directly on tourist demand (volume and structure) and the tourism labour market (number of workers and their qualifications) and has an indirect effect on jobs within the tourism industry and tourism services (type and quality of sector-specific and enhancing infrastructure).  Overall, the expected impact of demographic change on demand for holidays can be summarised as follows:  small  increase in demand.  Shift in the structure of demand, with the importance of senior citizens for tourism rising more rapidly than other age group of the population especially children.(Walker, 2010).(International Journal of Economic Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247 – 7225 www.ijept.org )Price-value. Below is Hilton Worldwide Value Proposition as an example on how you can get value for your money.Price and value are significant factors to the more perceptive guests of today. Customers and their perceptions about price have changed. Guests are resistant to paying more and  they prefer to get more for less.  tourism enterprises should take measures in order to solve this problem. The key word is “value” which  is what you get compared to what you pay. The catch is for the business like hotel to  increase value without lowering prices.   to create value for the money during a hotel stay the manager have to consider   Guestroom design, Physical property, Interpersonal service, Functional service and Food and beverage related services (sanitation, quality, atmosphere, room service, variety, good prices) this ones are what the guest will remember about the hotel experience;  It’s often the social side, the fun side of their stay. Thus, the hotel should leverage their hotel’s food and beverage, its sanitary environment and quality, as well as its excitement. Moreover, hotel managers should communicate it,to its employee, blog about it and advertise it, because the food and beverage division can play an important role in creating value for guests  (Walker, 2010).(International Journal of Economic Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247 – 7225 www.ijept.org )(image.slidesharecdn.com/hotelsecurity/2018)The industry’s concern with security has increased greatly due to several terrorist attacks worldwide, as well as because of tourists’ kidnappings, robberies and assaults. the need for safety and security around the world is growing and the need of safety and security has become a worldwide discussion.  Besides, most of the hotels have now enforce a safety and security plan  and quality plan such as providing training for the employees on how to protect the guest in case of shooting and brochure to familiarise the guest about the safety and disaster plans made for each kind of threat. Personal safety of guests must be the first priority (Walker, 2010).There is an  Increase of security measures existing  in all the international airports and most airline companies have upgraded their security measures by investing millions of pound. furthermore, they make plans in order to exceed the requirements of the airline industry through technology advancements (Hall et al, 2003). (International Journal of Economic Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247 – 7225 www.ijept.org )According to Peter Houlis (2015) there are advantages and disadvantages of a security camera in a hotel ProsConsIncreases security for your business and employeesPeople may have privacy concernsImproves safety and reduces crime rateMay create more work and jobs to fillTiny and non-obtrusiveCan require multiple devices, especially for larger facilitiesCan provide real-time dataNetworks must be able to handle large bandwidthInvestment typically pays for itselfLarge systems can be an expensive investment initiallyExtreme usability with monitors, emails and mobile appsTechnology can be vulnerable to hacker threatsCan reduce crime rate internally and externallyPotential cyber criminal breachesFlexibility, such as continuous 24/7 monitoringData overloadFlexibility, such as continuous 24/7 monitoringData overloadDemographics diversity(www.economicmodelling.co.uk/2018)The global population is gradually increasing and many have the time and money to travel and exploit hospitality services. According to the United Nations, population ageing is increasingly becoming one of the most important social, economic and demographic phenomena of our times. By 2030 the EU can expect 14% fewer workers and 7% fewer consumers as 2005. By 2050, the number of people over 60 in Europe will reach 40% of the total or 60% of the working age population (Willms, 2007). Adapted from “The impact of demographic change on tourism and conclusions for tourism policy”.  It is evident that demographic change affects at least five of the six features examined. The population volume decreases, migration (internal and international) increases, and age, gender, educational and household structures have all changed in recent years and will continue to change. Demographic change can affect different aspects of tourism. It impacts directly on tourist demand (volume and structure) and the tourism labour market (number of workers and their qualifications) and has an indirect effect on jobs within the tourism industry and tourism services (type and quality of sector-specific and enhancing infrastructure).  Overall, the expected impact of demographic change on demand for holidays can be summarised as follows:  small  increase in demand.  Shift in the structure of demand, with the importance of senior citizens for tourism rising more rapidly than other age group of the population especially children.(Walker, 2010).(International Journal of Economic Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247 – 7225 www.ijept.org )Price-value. Below is Hilton Worldwide Value Proposition as an example on how you can get value for your money.Price and value are significant factors to the more perceptive guests of today. Customers and their perceptions about price have changed. Guests are resistant to paying more and  they prefer to get more for less.  tourism enterprises should take measures in order to solve this problem. The key word is “value” which  is what you get compared to what you pay. The catch is for the business like hotel to  increase value without lowering prices.   to create value for the money during a hotel stay the manager have to consider   Guestroom design, Physical property, Interpersonal service, Functional service and Food and beverage related services (sanitation, quality, atmosphere, room service, variety, good prices) this ones are what the guest will remember about the hotel experience;  It’s often the social side, the fun side of their stay. Thus, the hotel should leverage their hotel’s food and beverage, its sanitary environment and quality, as well as its excitement. Moreover, hotel managers should communicate it,to its employee, blog about it and advertise it, because the food and beverage division can play an important role in creating value for guests  (Walker, 2010).(International Journal of Economic Practices and Theories, Vol. 2, No. 1, 2012 (January), e-ISSN 2247 – 7225 www.ijept.org )https://p