In this assignment, I shall explain howsuccessful and effective visual communication produces a unity of meaning, andhow exactly this relates towards the process of problem solving or at least avisual solution. Moreover, covering the history of semiotics and the development throughout their knowledgetowards the subject. There are manytypes of visual communication that are used every day, sometimes without useven knowing it’s there. Visual communication is the transmission of theinformation and ideas provided, using symbols and imagery. Although there arethree main types of communication, along with verbal and non-verbal, it’s beenbelieved that visual is the type that the majority of people rely on most,furthermore, visual communication can include signs, graphic signs, films,typography. In addition to this, there has been past discoveries of linkedevidence suggesting the oldest form of communication in a primitive sense, regardingdated back cave paintings for example, these simplistic drawings were engravedinto the rocks and they even depict representations of different types ofanimals and landscapes.
From anacademic point of view, the exercises regarding symbols and visual communications are known assemiotics. The purpose of semiotics are to convey how people interpret ways tomake meanings from visuals out of the use through symbols. Everyone is a semioticianwithout even acknowledging it, we all unintentionally constantly interpret thedefinition of symbols around us. A suitable example would be traffic lights, howwe instantly recognise the colours and further associate them with their individualmeanings. Charles Sanders Pierce, one of the founders of semiotics categorizedsigns as being one of three types.
Moreover, professor Yvonne Rogers thought upof four categories for iconic representation, therefore fitting with the threetypes; icon, index and symbol. An icon has a physical resemblance to thesignified, that’s being represented, for example, a simple photograph becauseit certainly resembles whatever it depicts. Ferdinand de Saussure, who is oneof the original founders, perceived signs as the basic unit of meaning as hedefined two parts of the signs themselves, a signifier is the main form of asign, this could insinuate that it may be either be a sound, a singular word, aphotograph, a facial expression or a painting. However, the signified is quitedifferent compared to the signifier as it involves a concept or an objectthat’s represented, it could be a physical item, a directed command to stop ora warning that’s aimed at something specifically.
Moving on with the index, the purpose of index is to showevidence of what’s being represented, one example that would be useful forthis, would be using an image of smoke, further indicating fire. Finally, asymbol has no resemblance between the signifier and the signified, as theconnection between them must be culturally learned. One good example would be bothnumbers and alphabets, if I chose the number 7, there’s nothing inherentregarding the number alone in any way necessary to indicate what it mayrepresent, hence why it must be culturally learned.
One of my sources convey that a man call DanRoam thinks “we are all capable of using visual thinking to solve complexproblems in everyday life”. He goes onto discussing that we understandschematically how the visual mind works, how our brains work is that itintentionally divides the way we see the world in 6 separate segments. Thefirst section he describes as who and what, the second is how much, the thirdis where, the fourth is when does it happen, how it happens and then finishingwith simply why does it happen.
All these factors show how us as creators delvedeep into the thought process of who we’re going to draw, what we’re going todraw, how much we will draw, where are they going to be displayed, usingcomposition. Ultimately breaking down the problem and the thought process of acreator by running this diagnostic. Furthermore, Dan Roam explains the perfectexample to convey one of the most successful and effective visualcommunications through a conversation between two men in a story he wasdescribing referring to the first official airline from Dallas, Houston and SanAntonio, they did this by producing a map of the states, labelling the 3 majorcities and connecting them by drawing a simple line from each dot that markedtheir locations, therefore creating a simple image of a triangle within asquare and from this, made the iconic logo for their idea for the successfulairline that was to be, in the end, clarifying what kind of airline they wantedto create. With all this in mind, with the finished small diagram of the threecities and the triangle-like shape conveying that in such a simplistic way, itproves that the visual communication that was present, gave out a unity ofmeaning towards finding a visual solution for their problem regarding