Marketing is one of the most important plan for business development as it is the bridge between the product and consumer. There have four types of marketing strategies which were promotion, pricing, placement and distribution, and product. The marketer should choose the best form of promotion regarding to the target audience, so the target will attract to the marketing plan.
2.1 Promoting tactics Our company had identified that advertisement, campaign and brochures were most suitable to be carried out to promote our product. These activities are very useful as it was being used by other many companies. Moreover, as a marketing department has all agreed to, we had identified potential target customers and potential communication media that able to raise awareness, increase sales and instant response about our product and services from the consumer. Initially, our company had recognized all the goals that can exceed all expectation that able to attract the eyes of the consumer.
Therefore, we had chosen the advertising method as the best way to promote our product. Advertising Advertising is an easier, cheaper and time saving to promote the product that act as communication to a target audience using media. In fact, advertising is an act of developing a specific message that include inform, remind and persuade to illuminate individuals who get them. There are many types of media advertisement. For example, mass media such as newspaper, television, radio, flyer, online and magazines. After the discussion conduced, we plan to use the low cost of advertisement such as newspaper, flyer, (WHICH BAG COMPANY USE?) and online (Facebook, WeChat, Instagram) that include themes, branding and services suiting the goal of our company. Moreover, as our company had found that local newspaper usually offers special advertising opportunity for businesses as it usually delivered to all type of audience that we targeted. Therefore, we would send a proposal letter to the newspaper and will wait for their approval to advertise our company’s product and services.
A successful advertisement would allow the viewer want to know more about the product, thus persuading the viewer to purchase the product. Promotions Second, we had chosen the sales promotion method to promote our product. Sales promotion are usually successful as it is able to push and pull the customers to visit more on our store and offers a great way to get back their attention. Sales promotion is the process of persuading the customer to make a large purchase on our product. Moreover, it is also a short-term tactic to increase in sales and a method to build long-term customer loyalty. Initially, the customers may think they were able to save money as long as they have promotion in fact everyone like free or promotion product.
Therefore, we are going to give 25% discount to the customer whom purchase our products exceeding RM160 in one receipt, coupons giveaway to regular customer, teenager’s promotion, free shipping to create customers security and also buy three get one free to give motivation for the customers to purchase it. 2.2 Pricing As of the pricing department, the price for the product is RM80, as the product is 5 in 1 bag which the bag can change into a handbag, schoolbag, travelling bag, luggage and cosmetic bag which was not too expensive for a consumer. In order to attract a consumer away from the competitors, we would use low cost to persuade the consumer to think of purchasing the product. (HOW IS THE COST OF THE COMPETITORS? SPECIALTY.) Low pricing strategy is suitable for our company because the materials we used for producing the product were all offer in the market. In fact, the product is affordable and able to help consumers to save money and space rather than buying each type of bag they wanted. Therefore, our company will set a lower price for the product even though the uses of the product.
3.0 Financial Plan 3.1 Source of Finance (Wen Ni and Evelynn) Financial Plans Source of finance Bank loans Bank loan is unlike overdraft. Bank loan is usually used to start-up capital also for larger, long term purchases. There are a few reasons that why our company choose to have bank loan as our sources. First, loans are generally a fast, immediate and straightforward way to secure the funding needed and usually provide a fixed period.
Secondly, to start a business, we need a large amount of money to purchase the non-current assets, current assets, advertising, raw materials etc. In this case, bank loan is the best choice. It is because the majority bank loans would be secured. This type of borrowing generally has a lower rate of interest and would have more flexible options (i.e.
short term) to choose from. Furthermore, interest and arrangement fees are normally reducible. Therefore, we choose to use bank loan as one of the sources of finance for our company. Leasing Leasing should be placed under consideration when bank loans are used to finance assets(ie. Machinery to produce the product). As our business need to construct, manufacture and transport the products, an expensive machinery is needed to produce the product in a larger amount. This is to ensure a better quality of bag and sufficient number of bags is produced to satisfy the customer’s needs. Leasing allows our business to own the assets without making it become a burden towards working capital.
Besides that, leasing is the conservation of capital.(?) There is almost no down payment required which would ultimately allow the company to invest more cash in revenue-generating business or other profitable opportunities. Moreover, when our business wants to grow, we can prolong the leasing at any point during the lease term through add-ons. As our products requires the latest technology for production, it is necessary for our company to adopt this source of finance for us to acquire the particular equipment while maintaining the cash balance for our company to operate smoothly. Furthermore, in leasing agreement, a lease provides the use of equipment for specific of time at fixed payment.
In this case, we will never worry about selling outdated equipment because we can dispose the equipment as the lease agreement had promised. Working Capital Working capital shows how well we operate our company to meet the near-term cash needs. It can omit any gap between the cash flowing into operations and cash flowing out. In this case, it ensures our company to have adequate money for the usage in business operation. There are a few reasons why we choose working capital as one of our source of finance. First, working capital is normally flexible, which have diversified interest rates and repayment term.
This can help our company to prevent periodic fluctuation with the existence of smooth cash outflow. Furthermore, working capital helps in maintain the financial competence for the business by providing a continuous flow of production. Besides that, a company with good working capital can make regular payment salaries, wages and other day-to-day commitments which will increase the attitude of the employees, raises the efficiency, decrease the costs and ultimately enhances the productions and profit.