Change is one aspect of life which we all go through without regard to age, status, religion, culture or language. It is the only thing that is constant. Changes could be for the good or the bad; and is accepted by people in many different ways. Like the role of women for instance. Numerous books and journals tell stories of women, describing women as fragile, weak, and precious to the point that women are kept at home. Today, the roles as well as faces of women have changed. Magazines, movies, television shows and other types of media, view this change in women in a feminism frame. Women are clearly depicted to be strong-willed individuals who can take on any challenge and are good at anything that man does. She is confident, aggressive, assertive, articulate, opinionated and all other adjectives which are only identified to be possessed by men decades ago. With this way of making women visible, it is apparent that the target audience is not encouraged to see the “primitive” view of women – frail, weak, voiceless – whose responsibility is limited only to child bearing and doing household chores. The effect of using feminism frame by media, women are empowered to assert their equality with men as far as opportunities, treatments and benefits are concerned. This also strengthened the emergence and support of various women’s groups.
Social classes are more emphasized on media, whether it be printed or in television. If this is the case, the probability is that the frame which media used is the economic rights frame, but in a different way. While some shows the positive side of it, many prefer to broadcast the negative aspect; and brought about by our humanness, we are more interested on the negative rather than the positive. By watching it, we tend to agree to the statements that the government has neglected them, that there is no future for them and that they are no better than others.
Media Images and Stereotypes 3
White collared workers are depicted as ordinary citizens, trying to earn a living, some of whom are juggling more than two jobs just to make ends meet. The rural poor is depicted to be poorer than the urban poor; but sometimes, media also shows that rural poor are better off than urban poor for they come from a simply structured community. The LA population is more grouped by ethnicity. It seems that in LA your race determines who your friends would be. For example, blacks and whites in LA have closer social distance as compared to other ethnic group; blacks have greater social distance toward Mexicans, and Mexicans have greater social distance toward African Americans. These patterns is what’s mostly depicted in television media.
While reading Greg Mantsioss’ article on media stereotyping, the statements and descriptions are indeed exactly how media portrays these particular types of people. It is applicable in the sense that the descriptions are true in most cases.