Now you are able tobetter understand public policy, its uses and especially how the United Statesuses public policy to further interest its ideas and goals locally and abroad.Not only public policy but also the history in regards to its creation and useof public diplomacy. Even the founding fathers knew the benefits of avoidingwar. Other events such as US activity in both wars and during the cold war,only further show how public policy is used to benefit the idea of peaceinstead of going to war. Here you can again see the comparison between hard andsoft power.

The United State of America has been very active in looking to finda solution to relations between itself and China. Both countries hope forbetter future relations, so that future generations can prosper and benefitfrom each other through exchange programs in bringing these powerful nationscloser together. Outreach activities such as English teaching in foreigncountries and exchange programs are a very powerful tool the USA is using, bytaking advantage of its soft power in persuading and educating people about USArelations, instead of using force and other means necessary to convince peopleof American culture.

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In addition, the idea of America houses next to consulatesand major cities only helps improve relations through activities that anybodycan participate in. As you can see, the United States is very active inpromoting diversity, culture, and harmony, the question is to figure out whatit is doing wrong in terms of policies and procedures that are affecting theirimage abroad and harming future relations in the process.7. Conclusion Today, information andthe Internet are an indispensable part of the world, meaning our daily livescannot function without. Everywhere you go, you see people using theirsmartphones accessing the World Wide Web, some cities are even completelywireless. Information resources and information programs are an important andinfluential channel in international research.

Thus, the use of interactive USapplications on the Internet and the publication of effective informationmaterials have the potential to reach mass audiences on a global scale. Theinternet plays a very important role in further cross-cultural communicationbetween nations and only further deepens relationships. Such materials couldinclude new online libraries, online English language instructions, and robustwebsites containing more publications (Kennon H. Nakamura, Matthew C. Weed).The United States understands the role and the importance of communication inits approach to the information world. Therefore, they need to provide accurateinformation and best serve for US foreign policy concerns. In addition, Inorder to get the responses from the public, they build the trust in the USgovernment’s diplomatic messages.

On the other hand, the control of the receiptand effect of messages on the Internet is more difficult because the distortioninformation is inevitable. 6.4 Information Resources and Internet PresenceIn addition to basicEnglish language education to foreign nationals, Peace Corps programs andexchange programs, the United States has also implemented America Centers orhouses, especially during the Cold War period. These places were accessible topeople to view US movies, literature, other materials and even had Englishspeakers available.

These places are mostly located in larger metropolitanareas, close to US embassies. Additional events available at these locationsare local cultural discussions, history, debate clubs and US volunteers helpingyou with your English, giving you time to practice your English skills. Otheractivities are clubs you can join where you are able to make friends withlocals and American nationals, getting together to sing popular songs, debatingabout topics of your interest and/ or learning more about US relations to thecurrent host country. In fact, America centers are places that promote culturalunderstanding of each other´s cultures and further promote exchange programsand education on culture. Moreover, these houses help businesses and commerceflourish through deeper understanding of how each country conducts businessesand promoting further international trade and investment. These houses are veryimportant for future relationships, cultural vitality and political futuresthrough mutual understanding. America houses also partner with universities,furthering educational opportunities, drawing citizens closer together, helpingbridge gaps of misunderstanding. These houses strengthen ties and help futuregenerations learn from each other.

Funding stems from a variety of sources,such as donations from companies looking to further ties, universities, NGOs,private individuals and other organizations. These houses also help individualswith leadership positions in their countries and can then themselves act asagents.6.3 AMERICA CENTERSAfter the Second WorldWar, the U.S. government played an active role in promoting cultural andeducational programs around the world. The best-known efforts were the PeaceCorps and the Fulbright Program.

Specifically, During the course of his campaignfor the presidency in 1960, Kennedy floated the idea that a new “army” shouldbe created by the United States. This force would be made up of civilians whowould volunteer their time and skills to travel to underdeveloped nations toassist them in any way they could (Kennedy establishes Peace Corps).Peace Corps is a US government agency established in 1961 to help people aroundthe world solve their most pressing problems – from education, health toeconomic growth through volunteerism. It also promotes mutual understandingbetween Americans and people of other countries during the process of work andexchange.

The Peace Corps program created a chance for motivated volunteers towork in a community abroad, they have an opportunity working with local leadersto handle the most urgent challenges.  Peace Corps has reached out to helpand support people around the globe. The story of young Americans have ideal,despite the lack of foreign land to help people develop agriculture, schoolconstruction are important materials of the effective public relations for theUnited States.  U.S. volunteers abroadhave engaged in more English language instructions in recent years.

In fact,English language teaching is a priority program and should be expanded incountries where English is not the mother tongue. Furthermore, English languageprograms are one of the most effective ways to reach young people before theyreach the age of majority to participate in exchange programs. For example,English language education for foreign populations provided by U.S.

volunteersabroad. It will promote long-lasting connections and relations with as well asgoodwill toward the United States.6.2 English LanguageEducation-ESL and PEACE CORPS The United Stateshas not only been active in promoting its relationships with other countries,but has also implemented exchange programs for a variety of people. If youvisit the website: , you can get a glimpse as to how the United Statesis active in promoting exchange programs with not only US citizens, but otherNON-US Natives.

This program helps foreigners adjust to the life in the UnitedStates, whether you are looking to just study abroad, live or even work abroad,as a foreign citizen. Depending on your age and requirements, a program can betailored to your needs, for example a student looking to attend an AmericanHigh School and is looking to improve his English will have differentrequirements than a foreign national working at university looking to dofurther research at a partner university in the United States. This programoffers a variety of services, from helping with your visa, to asking forassistance and communication with previous applicants about the exchangeexperience, which only helps enrich your experience and can give you a feelingof safety and security. As the website states .gov, it indicates a governmentwebsite. This program is funded by the US government.

The United States hasother opportunities to do exchanges besides through a governmentalorganization. Additional private organizations exist that help foreigners studyabroad, while for example living with a host family in a home stay environment.These programs however are not directly supported by the US government and willnot be discussed in this paper.

6.1 Exchange Programs6. OUTREACH ACTIVITIES For now, at least, China cannot match theUnited States in hard power capacity and so must take another path to assertitself as a superpower ( Philip Seib). US-China relations have always beencomplex and, at times, tumultuous.

Public diplomacy plays a crucial role insteering this relationship in a positive direction. In fact, education andexchange program are effective tools for building mutual understanding betweentwo country. For example, The 100,000 Strong Foundation was established to helpanswer President Barack Obama’s call to deepen Americans’ understanding ofChina through study abroad. The 100,000 Strong Foundation’s mission is to expandand diversify the number of Americans studying Mandarin and studying abroad inChina (1000 Strong).

The goal of this program is to bridge the gapbetween cultures, strengthen the US-China economic, education as well asstrategic relationship, and enhance global stability. Besides, While more than300,000 Chinese students study at American universities, the vast majority ofbusinesses, such as business, science, and technology, seek a better life, onlyabout 16,000 American students studying in China focuses on the linguistic andcultural fields and most of these students only study for about a year orsummer time. We think China and the United States need to harness the fullpotential of educational cooperation as Senator William Fulbright, the founderof the United States’ leading education exchange program, whose name affirmsthat the power of exchange education is extremely important to connect peopleto nations.In recent years, China has madesignificant investments in developing its soft power, with the opening of morethan 500 Confucius Institutes across the world and extensive internationalbranding campaigns. The rise of Chinese soft power will enhance its culturalappeal. However, China’s soft power is still less competitive than the UnitedStates and Beijing is trying to catch up with Washington’s spillover. UnderPresident Xi Jinping, China has been promoting the country’s influence throughprosperity, linking its efforts with the largest economic diplomacy in history.

Today, each country in the internationalcommunity is positioned not only by military and economic might but by nationalimage and values. China and the United States are in the midst of anideological war and are trying to shape the values and national standards thatare appropriate for each country. American policymakers have always regardedliberal democracies and the emphasis on human rights as factors that help bringabout the well-being and consolidation of world order. The Chinese policymakerssee it as a Western conspiracy to promote the color revolution that onceoverthrew the old Soviet tyranny, and may try to do the same with China. Inorder to attract the attention of other countries without the need forcoercion, the use of soft power with the United States and China is veryimportant. 5.