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ctl { font-family: “Times New Roman”; font-size: 10pt; }a:link { color: rgb(0, 0, 255); }Customer satisfaction isplaying a vital role in promoting the product and experience theprofit in the business. In judging the customer satisfaction factorsare that businesses should consider: Increasing loyalty and customerretention by just 5% can increase profits by 75%. Most dissatisfiedcustomers will reveal the problem for 9 other people. Only 4% ofdissatisfied customers actually complain to the company.

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Satisfiedcustomers, on the other hand, tell 5 to 6 other people about theirpositive experience. Managing dissatisfaction, then, is a criticalconsideration in planning a customer satisfaction. The presentinvestigation is to find the ways to get the customer satisfaction insoftware industry. This has to be achieved with the combination ofkey customer requirements as well as the remarkable qualityparameters specified by the international quality standards. There isa substantial body of empirical literature that establishes thebenefits of customer satisfaction for firms. This should be differentand add to the basic entities of business like marketing, sales,service after sales.

Customer satisfaction isconsideredas the most significantfor any business. Thegrowth of the business depends on the standards setup based onCustomer satisfaction.The high competition insoftware industry invites more attention to customer satisfaction.Predicting customer satisfaction ishighly crucial. Thishas to be addressed and find the possible innovative solutions toachieve the customer satisfaction in the field of software products.

To attain Customer-oriented business philosophy the company has tofollow customer-focus, customer centrism, relationship marketing andother necessary customer centric basicconcepts. The significantbusiness improvement factor has to be defined along with theinternationallyaccepted software standards which is applicable.