Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. In today’s extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. One particular thing has greatly aided companies in their quests to accomplish these goals and that is the computer.
Some of the roles computers play in these changing marketing trends is as follows. One role of computers in marketing is inventory control. Computers are now used to keep records of inventory. Inventory keeping allows Inventory control systems maintain information about activities within firms that ensure the delivery of products to customers. The subsystems that perform these functions include sales, manufacturing, warehousing, ordering, and receiving. Softwares like Simple Inventory, Microsoft Access, MessLess Inventory Management System and JumpBox facilitate automated inventory management.
It makes it easy to retrieve, save and change stocks, customer details, market niches, and sales. Secondly, computers are used in product and market analysis. Systematic gathering, recording, and analysis of data about issues relating to marketing products and services are currently done using computers. The goal of this is to identify and assess how changing elements of the marketing mix impacts customer behavior quickly. Computers are able to analyze a greater sample of market niches and make forecasting more precise than the previous ways of getting the study done.
Furthermore, computers play another vital role in advertising. Virtually, every advert via any media is fully done with a computer. Talk about the least from the paper notices on boards to the greatest like electronic billboards or online advertisements. These commercials which are all done with computers (production and editing) are a popular way to mass-market messages to large audiences whether through the radio, television or the internet. For example, Google AdWords is one popular form of online advertising that matches an advert to an internet user’s search inquiry.
Computers and the internet have opened up new opportunities for businesses to buy and sell goods or services online. Such activities are generically referred to as E-commerce. Computers have helped consumers anywhere in the world browse online shops and make purchases by paying via a merchant account set up through an acquiring bank which is capable of processing credit and debit cards. Also, computerized versions of traditional auctions where prices are set by buyers bidding against each other has made it easier and faster to get companies to market their products and services.
Lastly, businesses are greatly building up their customer relationships through the inception of computers. One vital aspect of marketing is being capable of retaining customers. Computers therefore allow the creation emails, text messages and newsletters, and deliver them to clients within seconds. I honestly believe that computers are a necessity to any and every business which time has surgically attached to. Without them your company could be “R. I. P. ”