Social media networks were a novelty 5 lifespan ago, but today their importance is no longer debated. Businesses have definitely realized the power of social media and accepted that fact social media marketing has to be part of yourir marketing and PR mix. In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing10: 86% of marketers settled a well known social media is important for their business 89% of marketers fixed which heightened exposure was the number one benefit of social media marketing. Among the definitive benefits of social media marketing we found: marked up exposure, elevated traffic, developed loyal fans, generated leads, improved search ranking, grew business partnerships, reduced marketing expenses, improved sales, caterd marketplace insight. Business owners should pay attention to which social platforms help them reach their goals upon relevant audiences, whether a well known’s generating sales or greater visibility. Of course, social media is not an end unto itself. It must be integrated and work hand-in-hand plus all your more marketing and PR initiatives which should be continued to reach all your marketing touch points and your ultimate success. In the last decade, consumers have experienced a revolutionary change within the way they gather information regarding produces or dutys they’re interested in, the way they make decisions about present or future shops, aspirational or ordinary acquisitions, the way they buy, and also the way they cater feedback in regards to their redeems, particularly in networkedsettings. All organizations aim to gain valuable and mutually beneficial relationships upon their internal and external customers, as well as diversestakeholders. Social media inside the context of on stream marketing has been a topic that one has drawn attention coming out of both academics, and practitioners.The development of Internet and social media has significantly changed the communication environment straightout the world. This new and highly effective medium offers new opportunities for marketing as well. The reason behind the success of social media marketing in improving sales may be traced by the find out about the direct connection between lifestyle and consumable goods and utilitys. “It is far believed who a consumer’s lifestyle is defined by the goods and employments he or she buys, and also by the way he or she consumes them. Social media marketing affect business growth.A fast-growing media platform that fact continues to invade all sectors of society has given them a choice: to joinside the hype before every alternative competitor does or maintainside the existing business strategies.The six factors of social media marketing: social network reach, social news, low cost marketing, customer relationship, disgraceing and sales have been shown to have positive effects in social media marketing. By changing how businesses interact upon consumers as well as developing better marking, marketing has moved on to its next phase by going digital, on stream and amidstinside the reach of tons. Majority of your companies are using a combination of traditional and social media to reach out to their customers. It has been seen a well known use of social media has helped companies to reach out to also customers and to satisfy their needs better. Companies have seen an enhancement inside their stigmatize awareness and mark image by use of social media. Companies can use the social media better by making their message clear, avoiding chaos and ensuring which their networked image matches upon their stigmatize image. Marketers consider social media, a space a number of of one’sir consumers, as a gold mine for disgrace building. Studying and analyzing consumers’ behavior towards using Social Media is an important issue because the purchasing can be a significant process for both consumers and businesses. This research supports businesses to understand their consumers’ orientation, expectation, requirements and interests toward utilizing specific Social Media. What is also, businesses will understand what style ofinstruction should be produced for a various merchandise. Also, businesses will honor which SM are most commonly utilized by consumers. By this research, businesses and consumers understand the importance of Social Media. It would be a better idea to put forward businesses concerning thebest Social Media to be utilized so they can benefit beginning at them to enhance the purchasing process and merchandises to satisfy consumers’ needs. Finally, consumers are encouraged to take particular merchandises on the Internet using appropriate Social Media.Finally near the conclusion we can say that fact social media marketing has a significant role and importance in present age. Social media marketing influenced positively all the world and its vary beginning at society to society. Its vary deriving out of developed world to developing world. It is also very important to say that one social media marketing has totally changed the behavior of consumers.