STATEMENTOF PURPOSEI have always beenallured by practical learning, to approve my idea I have started utilizing mysummer vacations like a short term semesters where I get chance to explore theoreticalconcepts.

One such exploration made me an intern at Construction of Hyderabad Metro Rail by L&T. Itgave me a chance to perceive various departments like planning, constructionstrategy and site engineering from various perspectives but what regaled andexcited me was the cogitation how such a big construction project was designedconsidering its use for 100 years and implemented so perfectly to reach theneed of larger people. Then I realised any kind of Engineering is initiated bydesigning it.  At this point a strongdesire to initiate the design strategies started getting rooted in my mind.To make my desiretangible I utilized my B tech degree from VNR VJIET, one of best colleges forCivil Engineering in state as platform to fulfil my quest of knowledge. By maintainbalance in academics with 8.

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2 points on 10 scale I took my studies beyond justthe four walls of my classroom by keeping myself occupied with numerousindustrial visits. In this process of progression I have got to see CII-SohrabjiGodrej Green Business Centre, a platinum rated Green building where I meant to learnthow construction in Urban areas can be done while saving green pockets, alongwith that my take away was an effective improvisation of any project leads to abetter branding. Survey of India, The national survey and mapping organisation providedme a base to know how the mapping of an area is done using ground techniquesand Geographic Information System (GIS) but the most contended thought was howthese simple lines are restoring tranquillity. I was astonished and feltfortunate to have known about INCOIS – Indian National Centre for OceanInformation Services which provides information of forthcoming ocean disastersbeforehand, also helps fishermen accomplish their livelihood.

A wise use oftechnology always gives its fruits. Keerthi Industries played a major role inintroducing me to the industrial organization, functioning and manufacture ofcement. Camping there for 3 days taught me how an individual responsibilitybrings success to the industry. The steps taken to find my feet gave me opportunityto initiating new exploration of proficiency.With my zeal to take upchallenges, I participated in a number of competitions and gave my best.

A state second best project on ‘Laser baseddischarge measurement of canal’ gave me the opportunity to prove my designing skillsof prototype. Such opportunities and my academic position made me team lead fora team of 5 in my major project. This societal project on reducing thecongestion on roads using simulation technique was recognised as best projectin Civil Engineering department at institute level.

 I am confident that my Engineering knowledge, leadershipskills, ability to produce proficient designs will be an asset for any projectsI undertake.Apart from academics incollege I am proud to be in association with National Service Scheme (NSS) unitof our college. The experience I got by documenting and organizing various eventslike Blood Donation, Career vision programs for destitute students was indeterminate.

Conducting camps addressing various issues in villages for 3 days made me realizethe power of design along with an insight into social change. Those years ofassociation with NSS shifted my perspective that any service organisation notonly gives opportunity for sharing people’s ups and downs but also makes usunderstand and learn from situations.After officiallyfinishing my graduation I stepped out into real world for full time explorationof design by introducing myself to the new software like 3DS Max, V Ray,Illustrator, After Effects through a diploma course.

This knowledge made me acolour consultant and designer at ‘Aapka Painter’, a start up in India for morethan 20 projects in the span of 2 months. My performance and smart work made afreelancer for an interior design project. As my artistic spirit wandering forits frame I took up the challenge of being a design strategist for my father’snew business on Spirulina, Protein farm where I got chance to work on bothdesign and business trends.From my experience I realised that once limitedfrontiers of the business world has now became confederated .One with internationalperspective and  awareness of theactualities of different international realms can only achieve the high goalsof business in design. All these experiences are driving forces to continue myeducation where I can get more insight into learning professional concepts. Iam distinct, and distinctly fortunate, to pursue both academically andprofessionally diverse background which has exposed me to people of different cultures,interests and languages.

  Thiseclecticism gave me courage to plan a label of my own which I want to bringinto world by 2025. Being a design strategist I want to be familiar with theincreasingly important markets of this field and be thoroughly prepared for thedemands and challenges presented.Myapplication for Arizona State Universitystems from my desire to study at one of the best Universities in the worldfrom my zest to be a world traveller.

I am fascinated by the vision of universityfocusing design exploration integrated with the practicalities of aprofessional life, this helps me inreciprocating the pleasure of art for the people who are experiencing mydesigns. It also ensues from my deep passionand appreciation of creativity, and my yearning to be amongst those who createthe trend that defines our cities. It would be my privilege to work under theguidance of Mr.——- and get motivated to be a successful visualizer. I ampassionate about art, business as well as helping people. I want to pursue designas a profession because I see it as a promising career path where these threecan go hand in hand. I believe the notion of Alvar Aalto who said, “Buildingart is a synthesis of life in materialized form”and I want to realize my dreams and give a shape to my imaginations with myunderstanding of the gaps in the present society. I strongly believe that myfoundation of Engineering as my undergraduate study and professional experiencein design provides me with a strong foundation to pursue Visual CommunicationDesign as my Masters in Arizona State UniversityMIDDELA DHARANI SREE