Deposit Mobilization in State Bank of India Dayananda Sagar Business School Page 1 Deposit Mobilization in State Bank of India Summer Internship Report On STUDY OF DEPOSIT MOBILIZATION IN STATE BANK OF INDIA Submitted in the Partial fulfillment of the requirement of the degree of Post Graduation diploma in Management By Lakshmi K. S Reg No. DSBSPGDMA09023 Under the guidance of Company Guide Faculty Guide Mr. Ramananda Prof. K. V.
Ramanatham Branch Manager DSBSSBI Bangalore Kumara Swamy Layout Dayananda Sagar Business School Bangalore 2009-2011 Dayananda Sagar Business School Page 2 Deposit Mobilization in State Bank of India STUDENT’S DECLARATION I hereby declare that the project report titled “STUDY OF DEPOSIT MOBILIZATION IN SBI” submitted in the partial fulfillment of the requirements for the award of PGDM is my original work. This has not been submitted in part or full towards any other degree or diploma. Lakshmi K. S. DSBSPGDMA09023 Dayananda Sagar Business School Page 3Deposit Mobilization in State Bank of India CERTIFICATE This is to certify that the research conducted on “STUDY ON DEPOSIT MOBILIZATION IN SBI” is an original work conducted by Ms. Lakshmi K.
S. A bearing Registration No. DSBSPGDMA09023 under my guidance and support, at STATE BANK OF INDIA , BANALORE in partial fulfillment of the requirements for the award of the Degree of Post Graduate Diploma in Management. Place: Bangalore Prof. K.
V. Ramanathan DSBS Dayananda Sagar Business School Bangalore 2010 Dayananda Sagar Business School Page 4 Deposit Mobilization in State Bank of IndiaACKNOWLEDGEMENT At the outset, I would like to express my gratitude to Prof. R. K.
Vijay Sarathy, Director, PGDM, Dayananda Sagar Business School for permitting me to take up this project in SBI, Bangalore I owe my special thanks to Mr. Ramananda as he found me credible enough to work for STATE BANK OF INDIA and selected me for a challenging project and guided me throughout the project at each and every step, thus was able to complete my project successfully. I would like to express my respectful thanks to Prof. K. V.
Ramanathan, faculty, DSBS,Bangalore for constantly supporting and guiding me in achieving the prescribed objectives of my project. Lakshmi K. S. Dayananda Sagar Business School Page 5 Deposit Mobilization in State Bank of India CONTENTS 1. BANKING INDUSTRY OVERVIEW 1. HISTORY 2. INDIAN BANKING SYSTEM 3.
CURRENT SCENERIO 4. STRUCTURE OF INDIAN BANKING SYSTEM 2. COMPANY PROFILE 3.
DEFINITION OF DEPOSITS AND TYPES OF DEPOSITS (GENERAL) 4. TYPES OF DEPOSITS OFFERED BY SBI 5. MEANING OF DEPOSIT MOBILIZATION 6.
STRATEGY ADOPTED BY SBI FOR DEPOSIT MOBILIZATION 7. GRAPHICAL REPRESENTATION AND INTERPRETATION 8. PROCESS OF DEPOSIT MOBILIZATION 9.WHY DEPOSIT MOBILIZATION? 10. FINDINGS 11. SUGGESTIONS 12.
CONCLUSION 13. BIBLIOGRAPHY Dayananda Sagar Business School Page 6 Deposit Mobilization in State Bank of India EXECUTIVE SUMMARY Dayananda Sagar Business School Page 7 Deposit Mobilization in State Bank of India TITLE OF THE PROJECT “Deposit Mobilization In State Bank Of India” BACKGROUND OF PROJECT TOPIC: “Money transferred into a customer’s account at a financial institution. ” Deposit is the amount of money received by the Bank from general public or institutions where in the depositor gets periodical interest based on the schemes. If the amount is saved in avings bank account the depositor gets lesser rate of interest because the amount can be withdrawn by the depositor at any time and the bank will not have any scope for investing the amount in any securities or in any long term investments whereas the Bank pays higher rate of interest for the deposits made for a particular period preferably long period because they can invest in long term securities. IMPORTANCE OF THE PROJECT This study on the deposit mobilization in SBI will give a clear insight into the deposit of their institution. This helps the organization to develop new schemes and take up measures to have tabilized market share. As a student I will be able to gain more knowledge about the Bank deposits and its competitors. OBJECTIVES: 1.
To Study the complete structure and history of State Bank Of India. 2. Critical analysis of deposit schemes in SBI. 3. Study on the measures taken up by SBI to retain as a market leader in Deposits. Dayananda Sagar Business School Page 8 Deposit Mobilization in State Bank of India METHODOLOGY: The methodology in the study of deposits in SBI includes the collection of primary and secondary data through the different methods of each.Collection of primary data includes methods such as observation and personal methods.
Personal interview and discussion will be made with manager and other personnel in the organization for this purpose. Collection of secondary data includes methods such as data from the official website of State Bank of India and other related sites. Various sources are: oInternal files & materials oWebsites –www. sharekhan.
com www. indiainfoline. com www. sbi. co. in www. investopedia. com Dayananda Sagar Business School Page 9 Deposit Mobilization in State Bank of IndiaBANKING INDUSTRY OVERVIEW INDUSTRY OVERVIEW History: Banking in India has its origin as carry as the Vedic period.
It is believed that the transition Dayananda Sagar Business School Page 10 Deposit Mobilization in State Bank of India from money lending to banking must have occurred even before Manu, the great Hindu jurist, who has devoted a section of his work to deposits and advances and laid down rules relating to the interest. During the mogul period, the indigenous bankers played a very important role in lending money and financing foreign trade and commerce. During the days of East IndiaCompany, it was to turn of the agency houses top carry on the banking business. The general bank of India was the first joint stock bank to be established in the year 1786. The others which followed were the Bank of Hindustan and the Bengal Bank. The Bank of Hindustan is reported to have continued till 1906, while the other two failed in the meantime. In the first half of the 19th Century the East India Company established three banks; The Bank of Bengal in 1809, The Bank of Bombay in 1840 and The Bank of Madras in 1843.
These three banks also known as presidency banks and were independent units and functioned well.These three banks were amalgamated in 1920 and The Imperial Bank of India was established on the 27 th Jan 1921, with the passing of the SBI Act in 1955, the undertaking of The Imperial Bank of India was taken over by the newly constituted SBI. The Reserve Bank which is the Central Bank was created in 1935 by passing of RBI Act 1934, in the wake of swadeshi movement, a number of banks with Indian Management were established in the country namely Punjab National Bank Ltd, Bank of India Ltd, Canara Bank Ltd, Indian Bank Ltd, The Bank of Baroda Ltd, The Central Bank of India Ltd .On July 19th 1969, 14 Major Banks of the country were nationalized and in 15th April 1980 six more commercial private sector banks were also taken over by the government. The Indian Banking industry, which is governed by the Banking Regulation Act of India 1949, can be broadly classified into two major categories, non-scheduled banks and scheduled banks. Scheduled Banks comprise commercial banks and the co-operative banks.
The first phase of financial reforms resulted in the nationalization of 14 major banks in 1969 and resulted in a shift from class banking to mass banking. This in turn resulted in the ignificant growth in the geographical coverage of banks. Every bank had to earmark a min percentage of their loan portfolio to sectors identified as “priority sectors” the manufacturing sector also grew during the 1970’s in protected environments and the banking sector was a critical source. The next wave of reforms saw the nationalization of 6 more commercial banks in 1980 since then the number of scheduled commercial banks increased four- fold and the number of bank branches increased to eight fold. Dayananda Sagar Business School Page 11 Deposit Mobilization in State Bank of IndiaAfter the second phase of financial sector reforms and liberalization of the sector in the early nineties. The PSB’s found it extremely difficult to complete with the new private sector banks and the foreign banks. The new private sector first made their appearance after the guidelines permitting them were issued in January 1993. The Indian Banking System: Banking in our country is already witnessing the sea changes as the banking sector seeks new technology and its applications.
The best port is that the benefits are beginning to reach the masses. Earlier this domain was the preserve of very few organizations.Foreign banks with heavy investments in technology started giving some “Out of the world” customer services. But, such services were available only to selected few- the very large account holders. Then came the liberalization and with it a multitude of private banks, a large segment of the urban population now requires minimal time and space for its banking needs.
Automated teller machines or popularly known as ATM are the three alphabets that have changed the concept of banking like nothing before. Instead of tellers handling your own cash, today there are efficient machines that don’t talk but just dispense cash.Under the Reserve Bank of India Act 1934, banks are classified as scheduled banks and non-scheduled banks. The scheduled banks are those, which are entered in the Second Schedule of RBI Act, 1934. Such banks are those, which have paid- up capital and reserves of an aggregate value of not less then Rs. 5 lacs and which satisfy RBI that their affairs are carried out in the interest of their depositors. All commercial banks Indian and Foreign, regional rural banks and state co-operative banks are Scheduled banks. Non Scheduled banks are those, which have not been included in the Second Schedule of the RBI Act, 1934.
The organized banking system in India can be broadly classified into three categories: (i) Commercial Banks (ii) Regional Rural Banks and (iii) Co-operative banks. The Reserve Bank of India is the supreme monetary and banking authority in the country and has the responsibility to control the banking system in the country. It keeps the reserves of all Dayananda Sagar Business School Page 12 Deposit Mobilization in State Bank of India commercial banks and hence is known as the “Reserve Bank”. Current scenario:- Currently (2010), The growth in the Indian Banking Industry has been more qualitative than uantitative and it is expected to remain the same in the coming years. Based on the projections made in the “India Vision 2020” prepared by the Planning Commission and the Draft 10th Plan, the report forecasts that the pace of expansion in the balance-sheets of banks is likely to decelerate. The total assets of all scheduled commercial banks by end-March 2010 is estimated at Rs 40,90,000 crores. That will comprise about 65 per cent of GDP at current market prices as compared to 67 per cent in 2002-03. Bank assets are expected to grow at an annual composite rate of 13.
per cent during the rest of the decade as against the growth rate of 16. 7 per cent that existed between 1994-95 and 2002-03. It is expected that there will be large additions to the capital base and reserves on the liability side. With the growth in the Indian economy expected to be strong for quite some time especially in its services sector, the demand for banking services especially retail banking, mortgages and investment services are expected to be strong. Mergers & Acquisitions. , takeovers, are much more in action in India.
One of the classical economic functions of the banking industry that has remained virtually nchanged over the centuries is lending. On the one hand, competition has had considerable adverse impact on the margins, which lenders have enjoyed, but on the other hand technology has to some extent reduced the cost of delivery of various products and services. Bank is a financial institution that borrows money from the public and lends money to the public for productive purposes. The Indian Banking Regulation Act of 1949 defines the term Banking Company as “Any company which transacts banking business in India” and the term banking as “Accepting for the purpose of lending all investment of deposits, of money rom the public, repayable on demand or otherwise and withdrawal by cheque, draft or otherwise”.
Banks play important role in economic development of a country, like: Dayananda Sagar Business School Page 13 Deposit Mobilization in State Bank of India •Banks mobilise the small savings of the people and make them available for productive purposes. •Promotes the habit of savings among the people thereby offering attractive rates of interests on their deposits. •Provides safety and security to the surplus money of the depositors and as well provides a convenient and economical method of payment. Banks provide convenient means of transfer of fund from one place to another. •Helps the movement of capital from regions where it is not very useful to regions where it can be more useful. •Banks advances exposure in trade and commerce, industry and agriculture by knowing their financial requirements and prospects. •Bank acts as an intermediary between the depositors and the investors.
Bank also acts as mediator between exporter and importer who does foreign trades. Thus Indian banking has come from a long way from being a sleepy business institution to a highly pro-active and dynamic entity.This transformation has been largely brought about by the large dose of liberalization and economic reforms that allowed banks to explore new business opportunities rather than generating revenues from conventional streams (i.
e. borrowing and lending). The banking in India is highly fragmented with 30 banking units contributing to almost 50% of deposits and 60% of advances. Dayananda Sagar Business School Page 14 Deposit Mobilization in State Bank of India The Structure of Indian Banking: The Indian banking industry has Reserve Bank of India as its Regulatory Authority.This is a mix of the Public sector, Private sector, Co-operative banks and foreign banks.
The private sector banks are again split into old banks and new banks. Chart Showing Three Different Sectors of Banks i. Public Sector Banks ii.
Private Sector Banks Dayananda Sagar Business School Page 15 Reserve Bank of India [Central Bank] Scheduled Banks Scheduled Co-operative Banks Scheduled Commercial Banks Public Sector Banks Nationalized Banks SBI & its Associates Private Sector Banks Old Private Sector Banks Foreign Banks Regional Rural Banks Scheduled Urban Co-Operative Banks Scheduled StateCo-Operative Banks New Private Sector Banks Deposit Mobilization in State Bank of India Public Sector Banks SBI and Nationalized Regional Rural SUBSIDIARIES Banks Banks SBI and subsidiaries This group comprises of the State Bank of India and its seven subsidiaries viz. , State Bank of Patiala, State Bank of Hyderabad, State Bank of Travancore, State Bank of Bikaner and Jaipur, State Bank of Mysore, State Bank of Saurashtra, State Bank of India State Bank of India (SBI) is the largest bank in India. If one measures by the number f branch offices and employees, SBI is the largest bank in the world.
Established in 1806as Bank of Bengal it is the oldest commercial bank in the Indian subcontinent. SBI provides various domestic, international and NRI products and services, through its vast network in India and overseas. With an asset base of $126 billion and its reach, it is a regional banking behemoth.
The government nationalized the bank in1955, with the Reserve bank of India taking a 60% ownership stake. In recent years the bank has focused on two priorities,1), reducing its huge staff through Golden handshakeschemes known as the VoluntaryRetirement Scheme, which saw many of its best and brightest defect to the private sector, and 2), computerizing its operations The State Bank of India traces its roots to the first decade of19th century, when the Bank of Calcutta, later renamed the Bank of Bengal, was established on 2 June 1806. The government amalgamated Bank of Bengal and two other Presidency banks, namely, the Bank of Bombay and the bank of Madras, and named the reorganized banking entity the Imperial Bank of India. All these Presidency banks were incorporated as companies, and were the result of the royal charters.The Imperial Bank of India continued to remain a joint stock company. Until the establishment of a central bank in India the Imperial Bank and its early predecessors served as the nation’s central bank printing currency. Dayananda Sagar Business School Page 16 Deposit Mobilization in State Bank of India The State Bank of India Act 1955, enacted by the parliament of India, authorized the Reserve Bank of India, which is the central Banking Organization of India, to acquire a controlling interest in the Imperial Bank of India, which was renamed the State Bank of India on30th April 1955.
In recent years, the bank has sought to expand its overseas operations by buying foreign banks. It is the only Indian bank to feature in the top 100 world banks in the Fortune Global 500 rating and various other rankings. According to the Forbes 2000 listing it tops all Indian companies.
Nationalized banks This group consists of private sector banks that were nationalized. The Government of India nationalized 14 private banks in 1969 and another 6 in the year 1980. In early 1993, there were 28 nationalized banks i. e.
, SBI and its 7 subsidiaries plus 20 nationalized banks. In 993, the loss making new bank of India was merged with profit making Punjab National Bank. Hence, now only 27 nationalized banks exist in India. Regional Rural banks These were established by the RBI in the year 1975 of banking commission.
It was established to operate exclusively in rural areas to provide credit and other facilities to small and marginal farmers, agricultural laborers, artisans and small entrepreneurs. Private Sector Banks Private Sector Banks Old private new private Sector Banks Sector Banks Dayananda Sagar Business School Page 17Deposit Mobilization in State Bank of India Old Private Sector Banks This group consists of the banks that were establishes by the privy sectors, committee organizations or by group of professionals for the cause of economic betterment in their operations. Initially, their operations were concentrated in a few regional areas. However, their branches slowly spread throughout the nation as they grow. New private Sector Banks These banks were started as profit orient companies after the RBI opened the banking sector to the private sector.
These banks are mostly technology driven and better managed than ther banks. Foreign banks These are the banks that were registered outside India and had originated in a foreign country. The major participants of the Indian financial system are the commercial banks, the financial institutions (FIs), encompassing term-lending institutions, investment institutions, specialized financial institutions and the state-level development banks, Non-Bank Financial Companies (NBFCs) and other market intermediaries such as the stock brokers and money-lenders.
The commercial banks and certain variants of NBFCs are among the oldest of the market participants.The FIs, on the other hand, are relatively new entities in the financial market place. IMPORTANCE OF BANKING SECTOR IN A GROWING ECONOMY In the recent times when the service industry is attaining greater importance compared to manufacturing industry, banking has evolved as a prime sector providing financial services to growing needs of the economy. Dayananda Sagar Business School Page 18 Deposit Mobilization in State Bank of India Banking industry has undergone a paradigm shift from providing ordinary banking services in the past to providing such complicated and crucial services like, merchant banking, ousing finance, bill discounting etc.
This sector has become more active with the entry of new players like private and foreign banks. It has also evolved as a prime builder of the economy by understanding the needs of the same and encouraging the development by way of giving loans, providing infrastructure facilities and financing activities for the promotion of entrepreneurs and other business establishments. For a fast developing economy like ours, presence of a sound financial system to mobilize and allocate savings of the public towards productive activities is necessary.Commercial banks play a crucial role in this regard. The Banking sector in recent years has incorporated new products in their businesses, which are helpful for growth. The banks have started to provide fee-based services like, treasury operations, managing derivatives, options and futures, acting as bankers to the industry during the public offering, providing consultancy services, acting as an intermediary between two-business entities etc. At the same time, the banks are reaching out to other end of customer requirements like, insurance premium payment, tax payment etc.It has changed itself from transaction type of banking into relationship banking, where you find friendly and quick service suited to your needs.
This is possible with understanding the customer needs their value to the bank, etc. This is possible with the help of well organized staff, computer based network for speedy transactions, products like credit card, debit card, health card, ATM etc. These are the present trend of services. The customers at present ask for convenience of banking transactions, like 24 hours banking, where they want to utilize the services whenever there is a need.
The relationship banking plays a major and important role in growth, because the customers now have enough number of opportunities, and they choose according to their satisfaction of responses and recognition they get. So the banks have to play cautiously, else they may lose out the place in the market due to competition, where slightest of opportunities are captured fast. Dayananda Sagar Business School Page 19 Deposit Mobilization in State Bank of India Another major role played by banks is in transnational business, transactions and networking. Many leading Indian banks have spread out their network to other countries, which help in urrency transfer and earn exchange over it.
These banks play a major role in commercial import and export business, between parties of two countries. This foreign presence also helps in bringing in the international standards of operations and ideas. The liberalization policy of 1991 has allowed many foreign banks to enter the Indian market and establish their business. This has helped large amount of foreign capital inflow & increase our Foreign exchange reserve. Another emerging change happening all over the banking industry is consolidation through mergers and acquisitions.This helps the banks in strengthening their empire and expanding their network of business in terms of volume and effectiveness.
EMERGING SCENARIO IN THE BANKING SECTOR The Indian banking system has passed through three distinct phases from the time of inception. The first was being the era of character banking, where you were recognized as a credible depositor or borrower of the system. This era come to an end in the sixties. The second phase was the social banking. Nowhere in the democratic developed world, was banking or the service industry nationalized. But this was practiced in India. Those were the ays when bankers has no clue whatsoever as to how to determine the scale of finance to industry. The third era of banking which is in existence today is called the era of Prudential Banking.
The main focus of this phase is on prudential norms accepted internationally. SBI Group- The Bank of Bengal, which later became the State Bank of India. State Bank of India with its seven associate banks commands the largest banking resources in India. CURRENT SCENARIO- Currently (2010), The growth in the Indian Banking Industry has been more qualitative than quantitative and it is expected to remain the same in the coming years.
Based on the Dayananda Sagar Business School Page 20 Deposit Mobilization in State Bank of India projections made in the “India Vision 2020” prepared by the Planning Commission and the Draft 10th Plan, the report forecasts that the pace of expansion in the balance-sheets of banks is likely to decelerate. The total assets of all scheduled commercial banks by end-March 2010 is estimated at Rs 40,90,000 crores. That will comprise about 65 per cent of GDP at current market prices as compared to 67 per cent in 2002-03. Bank assets are expected to grow at an annual composite rate of 13. per cent during the rest of the decade as against the growth rate of 16. 7 per cent that existed between 1994-95 and 2002-03.
It is expected that there will be large additions to the capital base and reserves on the liability side. With the growth in the Indian economy expected to be strong for quite some time-especially in its services sector, the demand for banking services-especially retail banking, mortgages and investment services are expected to be strong. M&As, takeovers, asset sales and much more action (as it is unravelling in China) will happen on this front in India Banking in India Central Bank Reserve Bank of India 2 Nationalised Banks State Bank of India, Allahabad Bank, Andhra Bank, Bank of Baroda, Bank of India, Bank of Maharastra,Canara Bank, Central Bank of India, Corporation Bank, Dena Bank, Indian Bank, Indian overseas Bank,Oriental Bank of Commerce, Punjab and Sind Bank, Punjab National Bank, Syndicate Bank, Union Bank of India, United Bank of India, UCO Bank,and Vijaya Bank. 3 Private Banks Bank of Rajastan, Bharath overseas Bank, Catholic Syrian Bank, Centurion Bank of Punjab, City UnionBank, Development Credit Bank, Dhanalaxmi Bank, Federal Bank, Ganesh Bank of Kurundwad, HDFC Bank, ICICI Bank, IDBI, IndusInd Bank, ING Vysya Bank, Jammu and Kashmir Bank, Karnataka Bank Limited, Karur Vysya Bank, Kotek Mahindra Bank, Lakshmivilas Bank, Lord Krishna Bank, Nainitak Bank, Dayananda Sagar Business School Page 21 Deposit Mobilization in State Bank of India Ratnakar Bank,Sangli Bank, SBI Commercial and International Bank, South Indian Bank, Tamil Nadu Merchantile Bank Ltd.
, United Western Bank, UTIBank, YES Bank. Dayananda Sagar Business School Page 22 Deposit Mobilization in State Bank of India COMPANY PROFILE STATE BANK OF INDIA Not only many financial institution in the world today can claim the antiquity and majesty of the State Bank Of India founded nearly two centuries ago with primarily intent of imparting stability to the money market, the bank from its inception mobilized funds for supporting both the public credit of the companies governments in the three presidencies of British India and the private credit of the European and India merchants from about 1860s when the IndianDayananda Sagar Business School Page 23 Deposit Mobilization in State Bank of India economy book a significant leap forward under the impulse of quickened world communications and ingenious method of industrial and agricultural production the Bank became intimately in valued in the financing of practically and mining activity of the Sub- Continent Although large European and Indian merchants and manufacturers were undoubtedly thee principal beneficiaries, the small man never ignored loans as low as Rs. 100 were disbursed in agricultural districts against glad ornaments.Added to these the bank till the creation of the Reserve Bank in 1935 carried out numerous Central – Banking functions. Adaptation world and the needs of the hour has been one of the strengths of the Bank, In the post depression exe. For instance – when business opportunities become extremely restricted, rules laid down in the book of instructions were relined to ensure that good business did not go post. Yet seldom did the bank contravene its value as depart from sound banking principles to retain as expand its business.
An innovative array of office, unknown to the orld then, was devised in the form of branches, sub branches, treasury pay office, pay office, sub pay office and out students to exploit the opportunities of an expanding economy. New business strategy was also evaded way back in 1937 to render the best banking service through prompt and courteous attention to customers. A highly efficient and experienced management functioning in a well defined organizational structure did not take long to place the bank an executed pedestal in the areas of business, profitability, internal discipline and above all credibility a impeccable financial status onsistent maintenance of the lofty traditions if banking an observation of a high standard of integrity in its operations helped the bank gain a pre- eminent status. No wonders the administration for the bank was universal as key functionaries of India successive finance minister of independent India Resource Bank of governors and representatives of chamber of commercial showered economics on it. Modern day management techniques were also very much evident in the good old day’s years before corporate governance had become a puzzled the banks bound functioned with a high egree of responsibility and concerns for the shareholders. An unbroken records of profits and a fairly high rate of profit and fairly high rate of dividend all through ensured satisfaction, prudential management and asset liability management not only protected the interests of the Bank but also ensured that the obligations to customers were not met. The Dayananda Sagar Business School Page 24 Deposit Mobilization in State Bank of India traditions of the past continued to be upheld even to this day as the State Bank years itself to meet the emerging challenges of the millennium.
ABOUT LOGODayananda Sagar Business School Page 25 Deposit Mobilization in State Bank of India THE PLACE TO SHARE THE NEWS …
…… SHARE THE VIEWS …… Togetherness is the theme of this corporate loge of SBI where the world of banking services meet the ever changing customers needs and establishes a link that is like a circle, it indicates complete services towards customers. The logo also denotes a bank that it has prepared to do anything to go to any lengths, for customers. The blue pointer represent the philosophy of the bank that is always looking for the growth and newer, more challenging, more promising direction.
The key hole indicates safety and ecurity. MISSION, VISION AND VALUES MISSION STATEMENT: To retain the Bank’s position as premiere Indian Financial Service Group, with world class standards and significant global committed to excellence in customer, shareholder and employee satisfaction and to play a leading role in expanding and diversifying financial service sectors while containing emphasis on its development banking rule. VISION STATEMENT: ¦ Premier Indian Financial Service Group with prospective world-class Standards of efficiency and professionalism and institutional values. ¦ Retain its position in the country as pioneers in Development banking.Dayananda Sagar Business School Page 26 Deposit Mobilization in State Bank of India ¦ Maximize the shareholders value through high-sustained earnings per Share.
¦ An institution with cultural mutual care and commitment, satisfying and Good work environment and continues learning opportunities. VALUES: ¦ Excellence in customer service ¦ Profit orientation ¦ Belonging commitment to Bank ¦ Fairness in all dealings and relations ¦ Risk taking and innovative ¦ Team playing ¦ Learning and renewal ¦ Integrity ¦ Transparency and Discipline in policies and systems. ORGANISATION STRUCTURE MANAGING DIRECTORDayananda Sagar Business School Page 27 CHIEF GENERAL MANAGER Deposit Mobilization in State Bank of India G. M G.
M G. M G. M G. M (Operations) (C&B) (F&S) (I) & CVO (P&D) Zonal officers Functional Heads Regional officers Dayananda Sagar Business School Page 28 Deposit Mobilization in State Bank of India DEFINITION OF DEPOSITS AND TYPES OF DEPOSITS (GEN) Definition of Deposits “Money transferred into a customer’s account at a financial institution. ” Money given in advance to show intention to complete the purchase of a property” Deposit is the amount of money received by the Bank from general public or institutions where in the depositor gets periodical interest based on the schemes.
If the amount is saved in savings bank account the depositor gets lesser rate of interest because the amount can be withdrawn by the depositor at any time and the bank will not have any scope for investing the amount in any securities or in any long term investments whereas the Bank pays higher rate of interest for the deposits made for a particular period preferably long period because they an invest in long term securities. Dayananda Sagar Business School Page 29 Deposit Mobilization in State Bank of India Types of Deposits (in general) The following are the various types of deposits. 1. Savings bank account deposit: A Saving Bank account (SB account) is meant to promote the habit of saving among the people.
It also facilitates safekeeping of money. In this scheme fund is allowed to be withdrawn whenever required, without any condition. Hence a savings bank account is a safe, convenient and affordable way to save your money. Bank deposits are fairly safe because anks are subject to control of the Reserve Bank of India with regard to several policy and operational parameters. Bank also pays you a minimal interest for keeping your money with them. Features: The minimum amount to open an account in a nationalized bank is Rs 100.
If cheque books are also issued, the minimum balance of Rs 500 has to be maintained. However in some private or foreign bank the minimum balance is Rs 500 or more and can be up Rs. 10,000. One cheque book is issued to a customer at a time.
A Savings account can be opened either individually or jointly with another individual. In a oint account only the sign of one account holder is needed to write a cheque. But at the time of closing an account, the sign of the both the account holders are needed. Return The interest rate of savings bank account in India varies between 2. 5% and 4%. In Savings Bank account, bank follows the simple interest method. The rate of interest may change from time to time according to the rules of Reserve Bank of India. One can withdraw his/her money by submitting a cheque in the bank and details of the account, i.
e the Money deposited, withdrawn along with the dates and the balance, is recorded in a passbook.Advantages Dayananda Sagar Business School Page 30 Deposit Mobilization in State Bank of India It’s much safer to keep your money at a bank than to keep a large amount of cash in your home. Bank deposits are fairly safe because banks are subject to control of the Reserve Bank of India with regard to several policy and operational parameters. The federal Government insures your money.
Saving Bank account does not have any fixed period for deposit. The depositor can take money from his account by writing a cheque to somebody else or submitting a cheque directly.Now most of the banks offer various facilities such as ATM card, credit card etc. Through debit/ATM card one can take money from any of the ATM centres of the particular bank which will be open 24 hours a day.
Through credit card one can avail shopping facilities from any shop which accept the credit card. And many of the banks also give internet banking facility through with one do the transactions like withdrawals, deposits, statement of account etc. How to open: Savings Bank Account can be opened in the name of an individual or in joint names of the depositors by filling up the appropriate forms.A minor who have completed ten years of age can also open and operate the account. At the time of opening an account one must submit the documents like photocopy of passport or Electoral card, Postal identification cards as address proof and two passport size photos. Most banks also require an introduction for opening an SB account.
The introduction may be obtained either from an existing account holder or from a respectable citizen, well known to the bank, which should normally call on the bank and sign in the column specially provided for the purpose of introduction in the account opening form. 2. Current account deposit:Current Account is one of the most basic and flexible deposit options for all the business needs. These cheque operated account is primarily meant for businessmen, firms, companies and public enterprises etc, which need banking facility more frequently.
Unlike savings bank account, no limits are fixed by banks on the number of transactions permitted in the Account. Most of the banks usually insist for a higher minimum balance as compared to savings account to be maintained in Current account. Now Current accounts are available with debit card and online banking facilities which make the transactions easier.Certain service charges Dayananda Sagar Business School Page 31 Deposit Mobilization in State Bank of India are also imposed for operating current account. However this account cannot be considered as a saving account since the banks are not allowed to pay any interest to current account balance. In case of death of the account holder his legal heirs are paid interest at the rates applicable to Savings bank deposit from the date of death till the date of settlement Advantages: •Overdraft facility is available •Speedy fund transactions can be done by this account. •Unlimited depositing and withdrawing facility Nomination facility is available under this current account. •Third party cheque will be collected by the depositor if they are endorsed.
How to open: Opening a Current Account will vary depending up on the bank type. Current Account can be opened in the name of an individual or in joint names of the depositors by filling up the appropriate forms. Normally the applicant has to visit the bank himself for opening a new account. Most of the procedures are same as opening a saving account.
Any of the address proofs such as Passport, Driving License, Voter’s ID etc along with two passport size photos re required for opening an account. PAN Number and Declaration in Form 60 and 61 as per the Income Tax Act, 1961 is also necessary. An existing account holder or a respectable citizen, well known to the bank should introduce the applicant at the time of opening the account. For business accounts, a copy of the Business Registration has to be submitted by the account holder. Copy of the Memorandum of Association and Article of Association duly certified to be submitted for opening a current account for company or a firm. Opening current account for a society, constitution together with a list of current office bearers to be ubmitted. 3. Fixed deposit: A fixed deposit is meant for those investors who want to deposit a lump sum of money for a fixed period; say for a minimum period of 15 days to five years and above, thereby earning a Dayananda Sagar Business School Page 32 Deposit Mobilization in State Bank of India higher rate of interest in return.
Investor gets a lump sum (principal + interest) at the maturity of the deposit. Bank fixed deposits are one of the most common savings scheme open to an average investor. Fixed deposits also give a higher rate of interest than a savings bank account. The facilities ary from bank to bank.
Some of the facilities offered by banks are overdraft (loan) facility on the amount deposited, premature withdrawal before maturity period (which involves a loss of interest) etc. Bank deposits are fairly safer because banks are subject to control of the Reserve Bank of India. Features Bank deposits are fairly safe because banks are subject to control of the Reserve Bank of India (RBI) with regard to several policy and operational parameters. The banks are free to offer varying interests in fixed deposits of different maturities. Interest is compounded once a uarter, leading to a somewhat higher effective rate.
The minimum deposit amount varies with each bank. It can range from as low as Rs. 100 to an unlimited amount with some banks. Deposits can be made in multiples of Rs. 100/-. Before opening a FD account, try to check the rates of interest for different banks for different periods. It is advisable to keep the amount in five or ten small deposits instead of making one big deposit. In case of any premature withdrawal of partial amount, then only one or two deposit need be prematurely encashed.
The loss sustained in interest will, thus, be ess than if one big deposit were to be en-cashed. Check deposit receipts carefully to see that all particulars have been properly and accurately filled in. The thing to consider before investing in an FD is the rate of interest and the inflation rate. A high inflation rate can simply chip away your real returns. Returns The rate of interest for Bank Fixed Deposits varies between 4 and 11 per cent, depending on the maturity period (duration) of the FD and the amount invested. Interest rate also varies between each bank. A Bank FD does not provide regular interest income, but a lump-sum mount on its maturity.
Some banks have facility to pay interest every quarter or every month, but the interest paid may be at a discounted rate in case of monthly interest. The Dayananda Sagar Business School Page 33 Deposit Mobilization in State Bank of India Interest payable on Fixed Deposit can also be transferred to Savings Bank or Current Account of the customer. The deposit period can vary from 15, 30 or 45 days to 3, 6 months, 1 year, and 1.
5 years to 10 years. Duration Interest rate (%) per annum 15-30 days 4 -5 % 30-45 days 4. 25-5 % 46-90 days 4. 75–5. 5 % 91-180 days 5. 5-6. 5 % 181-365 days 5. 5-6.
5 % 1-2 years 6-8 % 2-3 years 6. 25-8 % 3-5 years 6. 75-8 Advantages Bank deposits are the safest investment after Post office savings because all bank deposits are insured under the Deposit Insurance & Credit Guarantee Scheme of India. It is possible to get a loans up to75- 90% of the deposit amount from banks against fixed deposit receipts. The interest charged will be 2% more than the rate of interest earned by the deposit. With effect from A. Y.
1998-99, investment on bank deposits, along with other specified incomes, is exempt from income tax up to a limit of Rs. 12, 000/- under Section 80L.Also, from A. Y. 1993-94, bank deposits are totally exempt from wealth tax.
The 1995 Finance Bill Proposals introduced tax deduction at source (TDS) on fixed deposits on interest incomes of Rs. 5000/- and above per annum. How to apply: One can get a bank FD at any bank, be it nationalised, private, or foreign. You have to open a FD account with the bank, and make the deposit. However, some banks insist that you maintain a savings account with them to operate a FD. When a depositor opens an FD account with a bank, a deposit receipt or an account statement is issued to him, which can be pdated from time to time, depending on the duration of the FD and the frequency of the interest calculation. Check deposit receipts carefully to see that all particulars have been properly and accurately filled in.
Dayananda Sagar Business School Page 34 Deposit Mobilization in State Bank of India 4. Recurring deposit: The Recurring deposit in Bank is meant for someone who wants to invest a specific sum of money on a monthly basis for a fixed rate of return. At the end, you will get the principal sum as well as the interest earned during that period. The scheme, a systematic way for long term avings, is one of the best investment options for the low income groups.
Features The minimum investment of Recurring Deposit varies from bank to bank but usually it begins from Rs 100/-. There is no upper limit in investing. The rate of interest varies between 7 and 11 percent depending on the maturity period and amount invested. The interest is calculated quarterly or as specified by the bank. The period of maturity ranging from 6 months to 10 years. The deposit shall be paid as monthly installments and each subsequent monthly installment shall be made before the end of the calendar month and shall be equal to the first deposit.In case of default in payment, a default fee is chargeable for delayed deposit at the rate of Rs.
1. 50/- for every Rs. 100/- per month for deposits up to 5 years and Rs. 2/- per Rs. 100/- in case of longer maturities. Since a recurring deposit offers a fixed rate of return, it cannot guard against inflation if it is more than the rate of return offered by the bank.
Worse, lower the gap between the interest rate on a recurring deposit and inflation, lower your real rate of return. Premature withdrawal is also possible but it demands a loss of interest. ReturnsThe rate of interest varies between 7 and 11 percent depending on the maturity period and amount invested.
The interest is calculated quarterly or as specified by the bank. Amount invested per month Maturity amount in 2 years (5%interest) Rs 100 Rs 2626 Rs 500 Rs 13,132 Rs 750 Rs 19,698 Rs 3000 Rs 78,792 Dayananda Sagar Business School Page 35 Deposit Mobilization in State Bank of India Advantages: Some Nationalised banks are giving more facilities to their customer, State Bank of India give Free Roaming Recurring Deposit facility to their customers. They can transfer their account to any branch of SBI free.Tax benefit on the interest earned on Recurring Deposit up to Rs 12000 Tax Deductible at source if the interest paid on deposit exceeds Rs 5000/-per customer, per year, per branch. How to open an Account: A Recurring Bank Deposit account can be opened at any branch of a bank that offers this facility.
However, some banks insist that you maintain a savings bank account with them to operate a Recurring Bank Deposit account. The terms and conditions vary from bank to bank. When a depositor opens a Recurring Bank Deposit account with a bank, a pass-book or an account statement is issued to him. 5.
Reinvestment deposit:Reinvestment deposits are those deposits where interest (as and when due) is reinvested at the same contracted rate till maturity which is withdraw able with the principal amount on maturity date. It is also applicable to domestic deposits. FCNR: As per RBI guidelines, banks are permitted to renew at their discretion an overdue FCNR deposit or a portion, thereof, if the overdue period from the date of maturity till the date of renewal (both days inclusive) does not exceed 14 days. Dayananda Sagar Business School Page 36 Deposit Mobilization in State Bank of India DEPOSITS OFFERED BY SBI Dayananda Sagar Business School Page 37Deposit Mobilization in State Bank of India Deposits offered by SBI ?Savings Bank ?Current Account ?Fixed Deposits ?NRE Accounts ?FCNR(B) Accounts ?Recurring Deposits ?RFC ?BASIC BANKING “NO FRILLS” ACCOUNT SAVINGS ACCOUNT (Local, NRE & NRO) SCHEME Do you want to save, earn interest and spend as you desire? Open a savings account. One can withdraw the money whenever he needs either through a withdrawal form or by a cheque.
In case he is out of town and would still like payments to be made regularly, like school fees, society charges etc. , then just register his standing instructions with the Bank and paymentsDayananda Sagar Business School Page 38 Deposit Mobilization in State Bank of India will be made by us on time. A Power of Attorney holder can be authorised to operate on one’s local / NRE / NRO accounts while he is away abroad and all local payments can be made by the POA on one’s behalf.
ELIGIBILITY: A resident/non-resident individual either singly or jointly in Indian rupees. Trusts, associations, clubs, societies, charitable organizations are also eligible. MINIMUM BALANCE: NIL RATE OF INTEREST: 3. 5% p. a. as per the Reserve Bank of India’s guidelines. Interest is calculated on the lowest alance between the 11th & the last day of the month. The interest is payable half yearly i.
e. in September and March. CURRENT ACCOUNT ( Local) SCHEME If any company needs a facility for frequent withdrawals/deposits, if anyone needs high-value cheques to be credited on the same day through a special clearing, then a Current Account is the solution. ELIGIBILITY: Individual proprietorship, partnership, Limited & Private Ltd. Companies are eligible. MINIMUM BALANCE: Rs. 25,000/- RATE OF INTEREST Nil. DEPOSIT SCHEMES (Local/ NRO) Dayananda Sagar Business School Page 39 Deposit Mobilization in State Bank of IndiaSCHEME got a bonus? Sold a house? Made a killing on the market? Got your Provident Fund? Fixed Deposit Schemes are the best solution to save this money.
Periodical interest payment or reinvestment plans. Money grows. And when one need to spend it – just take a loan against one’s deposit at minimal rates. ELIGIBILITY Individuals singly or jointly, companies, firms, associates, trusts, societies MINIMUM DEPOSIT Rs. 10, 000/- PERIOD OF DEPOSIT 15 days up to 5 years RATE OF INTEREST As per the interest rate sheet deduction of tax can be made as per the existing rule.
DEPOSIT SCHEMES (NRE)SCHEME Your funds from abroad can earn interest for a fixed term and interest so earned can be reinvested or you have the option of withdrawing interest quarterly and giving it to your family members in India for their monthly expenses, school/college fees etc. The funds for opening these deposits must be remitted from abroad either in Indian Rupees, U. S. S, Stg. Pd, Euro or Jap. Yen. The currencies will be converted into Indian Rupees.
For NRE deposits funds including interest can be repatriated anytime, anywhere and in any of the four currencies. ELIGIBILITYNon-resident individuals singly or jointly with other non-residents are eligible. MINIMUM DEPOSIT Rs.
10,000/- Dayananda Sagar Business School Page 40 Deposit Mobilization in State Bank of India RATE OF INTEREST As per the interest rate sheet DEPOSIT SCHEMES (FCNR) SCHEME Fixed deposits are held in any one of the four currencies – U. S. S, Stg.
Pd, Euro, Jap Yen. The amount has to be received from abroad and is fully reportable. ELIGIBILITY Non-resident individuals singly or jointly with other non-resident are eligible. MINIMUM DEPOSIT Equivalent of U. S S 5000/- RATE OF INTEREST: As per the interest rate sheet.Attractive rates for U.
S. S 30,000/- and above on daily fixation. DEPOSIT SCHEMES (RFC) SCHEME If you have returned to India but want to retain your existing NRE & FCNR accounts or you have brought foreign exchange to India – you can open RFC account. Funds in RFC accounts can be remitted abroad for any bonafide purpose of the account holder or his dependents.
RFC accounts can be withdrawn freely for local payments also. ELIGIBILITY: Non-residents who have returned to India, after being resident outside India for a continuous period of not less than one year. MINIMUM DEPOSIT Equivalent of U.S S 5000/-.
Dayananda Sagar Business School Page 41 Deposit Mobilization in State Bank of India RATE OF INTEREST: As per the interest rate sheet. RECURRING DEPOSITS (Local & NRE) SCHEME saving up for child’s higher education or daughter’s wedding? That dream holiday abroad? Dreams can be converted into reality by opening a recurring deposit account which accumulates your savings every month, at attractive interest rates. ELIGIBILITY An individual resident/non-resident either singly or jointly is eligible. MINIMUM DEPOSIT Rs.
1,000/- per month PERIOD OF DEPOSIT 1 year up to 10 years RATE OF INTERESTIt is as per the interest rate sheet. No tax deduction at source!! DEPOSIT SCHEME (RFC) SCHEME You have returned to India but want to retain your existing NRE & FCNR accounts or you have brought foreign exchange to India – you can open RFC account. Funds in RFC accounts can be remitted abroad for any bonafide purpose of the account holder or his dependents. RFC accounts can be withdrawn freely for local payments. ELIGIBILITY: Non-residents who have returned to India, after being resident outside India for a continuous period of not less than one year are eligible. MINIMUM DEPOSIT: Equivalent of U.
S $ 5000/-.Dayananda Sagar Business School Page 42 Deposit Mobilization in State Bank of India RATE OF INTEREST: It is as per the interest rate sheet. BASIC BANKING “NO FRILLS” ACCOUNTS: 1. This account comes with very low minimum balances as well as low / nil charges, to cater to the needs of individuals from the vast sections of population who are, otherwise, not fulfilling certain conditions of our existing Savings Bank Account requirements. 2. Eligibility: Individuals of 18 years and above earning a gross income of Rs.
5,000/- per month or less. 3. Mode of Operation : Single / Joint . Initial deposit amount: Rs. 50/- to open the account.
5. Minimum Balance: NIL. 6. Rate of Interest: As applicable to Savings Bank Accounts. 7. Cheque Facility: Not available. 8. ATM-cum-debit card: Will be issued, at a cost of Rs.
50/-. An option to pay the same over a period of two months at the rate of Rs. 25/- per month is available. 9. Number of Accounts: Ordinarily, a customer will not be allowed to open more than one basic banking ‘no-frills’ account. 10.
Statement of Accounts: Will be provided. 11. Charges for availing services other than those covered here: The schedule for vailing services other than those covered in this product is being displayed in the branch premises / notice board.
12. Nomination Facility: Available 13. Product available at : Both the branches of our Bank Dayananda Sagar Business School Page 43 Deposit Mobilization in State Bank of India MEANING & STRATEGY ADOPTED BY SBI FOR DEPOSIT MOBILIZATION Dayananda Sagar Business School Page 44 Deposit Mobilization in State Bank of India DEPOSIT MOBILIZATION- MEANING: Banks mobilize deposits by making finances and by investing in various financial markets. Basically deposit mobilization is related to the creation of credits.The banks would have special campaigns where they would interact with a lot of people and invite them to make deposits with their bank. As more money is pumped into the equity market, banks can use this as an opportunity to expand their customer base. Many banks have started maintaining depository accounts.
Banks can invest deposits in a competitive lending market where they earn a return L on their funds. This can be thought of as a situation where banks use funds collected in rural areas to support investment in the urban centre. Alternatively, banks may have profitable investment pportunities in the rural catchment. For example, some high expected return projects may not be undertaken because they require (relatively) large capital investments and the transaction costs of collecting them through self-intermediation are too great. STRATEGIES FOR DEPOSIT MOBILIZATION BY SBI Dayananda Sagar Business School Page 45 Deposit Mobilization in State Bank of India Though a public sector bank, it has set in motion a series of steps to transform itself into a modern, technology enabled customer-centric, world-class banking organization, meeting est global practices and standards in banking and service delivery. The bank has maintained its record of profitability, while adjusting to the changing circumstances and interest rate environment. Despite intense competition and pressure on spreads it has maintained and improved its NIM. Major innovations and initiatives are in the arena of technology, banking products and processes, service delivery channels and human resource to efficiently serve bank customers across the globe.
The bank maintains its drive on the technology front to enhance customer service, increase productivity, and manage risk better.After having computerized all its branches, it has been moving swiftly to implement real time on-line banking. As a part of its strategy to stay ahead of the competition, SBI had increased its benchmark lending rates by 50 basis points to 11. 5 percent; this lending rate increase is due to the rising cost of funds for banks, which are paying more for deposits as a way of encouraging investors to save. Growing international presence…. The bank continues to expand its global footprints with the number of foreign offices having increased to 70 in 2005-06 from 54 in 2004-05.
During the year FY06, SBI opened representative offices in Angola and Turkey and additional branches were opened in Bangladesh, Sri Lanka, U. K, and Canada. In tandem with the country’s growing trade and business with China, its representative office in Shanghai was upgraded to a full branch. The bank is also proceeding apace on international acquisitions.
Following on from its successful acquisition of Indian Ocean International Bank in Mauritius, the bank is acquiring a majority stake in Giro Commercial Bank in Kenya and PT Bank IndoMonex in Indonesia. Together, oreign offices and subsidiaries brought in a net profit of US$80 million, contributing a steadily growing share to the overall profits of the bank. The foreign branches are on core banking. New thrust areas… Going forward, the bank identifies new thrust areas to sustain its growth momentum, and these include: Dayananda Sagar Business School Page 46 Deposit Mobilization in State Bank of India • Finally, waking up to intense competition in the domestic and international financial sectors, SBI has begun firming up 15 new business initiatives with substantial profit potential. The bank has formed a new department to draw up a blueprint for these cutting-edge segments in financial sector services Private equity, point of sale, cards business (gift cards, payroll cards & other cards,) pension, general insurance, merchant acquisitions and gold banking are a few areas SBI is looking at for developing its profile as a modern 21st century bank. With the new initiative, SBI is determined to capture its lost market share. • On the private equity business, the bank not earmarked any amount, but it could be in a range of Rs1bn-1. 5bn. State Bank of India has applied for permission for banking operations n China, which, if approved, would enable Chinese corporations to open their accounts with India’s largest banking network. The SBI Shanghai branch will also increase investment in China, enhancing trade development between New Delhi and Beijing. SBI was expected to offer remittance services in China and might open new branches in South China and Beijing by 2008. SBI’s Shanghai branch provides investment consultancy and acquisition financing, and remittances directly to India, as well as foreign currency services for overseas companies. • As per the new SBI Act the bank can raise funds from the market and lower the central ank’s holding to 51 percent. The new bill proposes to amend the SBI Act to allow the minimum central bank holding in the bank to be lowered to 51 percent from 55 percent. The bill seeks to allow SBI to raise funds through preference shares or private placements. It will also be allowed to issue bonus shares, which it could not do under the existing act. The voting rights of preference shareholders will be capped at 10 percent. • The bank could raise fresh equity in the fiscal year beginning in April 2007, after changes are made in the law to dilute the central bank’s stake. The bill also seeks to increase SBI’s authorized capital to Rs. 0bn. The bank’s paid-up capital was Rs. 5. 26bn as of Sep 06. Indian banks have been raising capital to comply with Basel II prudential norms and meet strong demand for loans in a fast growing economy. • SBI group has around 8,500 branches under CBS platform with 3,710 branches of SBI. As a group SBI has 64% of its business and around 89mn accounts under CBS. Dayananda Sagar Business School Page 47 Deposit Mobilization in State Bank of India GRAPHICAL REPRESENTATION AND INTERPRETATION OF DEPOSITS Dayananda Sagar Business School Page 48 Deposit Mobilization in State Bank of India Graphical representation of deposits from FY05 to FY09 (both eal and expected) Year Deposits (in Mn) Deposits (in Mn)(Exp) Mar’05 3,670,475. 3 3,670,475 Mar’06 3,800,460. 6 3,800,461 Mar’07 4,355,210. 9 4,275,518 Mar’08 5,374,039. 4 4,874,091 Mar’09 7,420,731. 3 5,556,463 Dayananda Sagar Business School Page 49 Deposit Mobilization in State Bank of India Interpretation: From the above two graphs and the table we can make out that the deposits have increased year by year. SBI strategies in March 2005 has just helped SBI to touch the targets but the modified strategies after March 2007 has increased their deposits which has shot more than expected. Dayananda Sagar Business School Page 50