The Swiss watch industry has the ancient tradition, in the world market for decades, meet a series of consumer demand, from precision to design, from luxury to grade, watch price range from $100 to $500000. But in half a century, there has been little change in the design of the Swiss watchmaker. It is still aimed at conservative, affluent consumers,But in the 1970s and 1980s, a storm swept through the Swiss watchmaking industry. The $10 billion watch market has shifted from traditional Swiss companies to new businesses represented by Timex, Citizen, Seiko and Casio. Especially the development of digital watches.When hayek took office, the premium consumer market was shrinking. The Swiss watch industry, which accounts for 90 per cent of the market, has lost its growing mid-range market. As for the low market, Swiss watches under 100 Swiss francs are not produced at all. Swiss watch.It’s style and style. Instead of worrying about making cheap watches, he asked consumers what they expected of them. Therefore, to design a unique product, it delivers unique information to consumers: “high quality, low cost, excitement, and life interest.” He began to inject emotion into his watch, making it not only a high-quality product, but also a flavorful, likeable ornament, like an earring or a tie. Manufacturers and sellers are doing their best to make swatch a real part of people’s lives.Swatch Swatch wrist watch is made of Swiss quartz movement and synthetic materials. It has the outstanding advantages of waterproof, shockproof, accurate timing and reasonable price. The watch is especially suitable for mass production and has rich color selection. Swatch, a young, innovative wristwatch made exclusively in Switzerland, has become the perfect symbol of passion, excitement and life. Swatch keeps rolling out new watches every year, designing creative ads to stimulate consumer interest so much that people are anxiously waiting for new products to emerge. Many people have more than one swatch watch because they want to wear a different color watch at different times and on different occasions. Swatch’s strategy has led many interested customers to flock to new fashion watches. For consumers, a swatch watch is a souvenir, a piece of history, a piece of art. Swatch has become an enduring fashion because its manufacturers focus on consumers. Fashion is fashion, because no one is trying to develop its meaning further. Swatch caught the consumer, and then it constantly updated the concept of the fashion watch.