Trends Predictions by Gal Trifon
In Gal Trifon’s article 2007 Online Marketing Predictions, he addresses seven core issues arising within the online marketplace. Businesses and marketers must acknowledge this new advancements if they plan to stay in competition for prospects. Trifon’s list includes rich media, search and display advertising, in-game and mobile advertising, content explosions, global marketing, and ad-supported applications (Trifon, p.1). These ingredients create indisputable abilities to remove all barriers placed before a company’s advancement in online marketing.
This article is very informative and intriguing for an aspiring marketer of the new millennium. We can use this information in designing cutting edge advertisements for our online businesses (if we decide to open an online business) and learn the best practices of gathering an audience’s attention. Search engines have changed the way we find the information we need on the internet; with Trifon’s (2007) advantages, we can integrate search ad placements by using Google Adsense or Adwords to lure in prospects (p.1). I agree with his perspectives on integrating rich media in all online advertisements because the ‘normal’ advertisements are no longer intriguing to browsers.
Rich media includes online video advertisements (because LonelyGirl15’s revolution) and user-generated communities give marketers an advantage. We must understand how important this can be in a successful marketing campaign in the virtual marketing place. According to research and Trifon (2007), online spending will increase this year (p.1). His predictions correlate with my interest in developing a small marketing campaign of my writing abilities online. Maybe his options are a way for me to gain leverage on present market leaders.
As a novice, I have learned a great deal of information from Trifon’s article on online marketing because I knew nothing of this. His detailed outlines make it easy for new or curious internet marketers to digest the technical jargon of marketing. For example, in his article, Trifon breaks down the sources of rich media for laymen such as me and my friends. He addresses the technical aspects of online video components and interactivity. In a sense, I considered the online video advertisements an interesting component of online marketing. We have read many reviews on the uses of YouTube and it seems to drive traffic faster to your sites.
I will use this information to help establish a media plan for my personal marketing project. The article’s layout was very helpful in distinguishing one technique from another without confusion. I can digest the components without dizziness and it fits into my project. With Trifon’s new predictions on hand, I can search for more articles or tutorials of how to integrate these techniques into my own project. Now that I have a little ground on what the hottest trends are, I will be informed of any techniques arising from my competitors online.
I am not sure if other marketing magazines have this information available because its predictions were available on www.iMediaConnections.com. I think the basics of this article can help any novice in preparing a great marketing plan to launch into competition with bigger companies. For instance, I may consider myself competing against www.iMediaConnections.com if I wanted to write articles like this. It is very important to remain abreast of all changes on and offline because my dreams could be in jeopardy.
Triton, Gail. (2007, January 11) 2007 Online Trends Predicted. iMedia Connections. Retrieved January 11, 2007 from http://imediaconnection.com/content/13055.asp.
Media Planning for MySpace and YouTube by Jim Meskauskas
This article is very intriguing and very comprehensible as Jim Meskauskas addresses the latest flock to MySpace and YouTube for marketing executives. These platforms (MySpace and YouTube) have found a home within the internet marketing sector. Meskauskas argues that behavioral measures are impossible because users will click away from a slow page within seconds; thus, some marketing budgets must be willing to risk their investments. I follow this article with no problem because I am an avid user of MySpace and YouTube in search of the latest fads or funniest home videos.
Meskauskas takes me through the steps of user-generated communities’ developments by speaking on GeoCites growth and integrations with Yahoo! Anyone familiar with GeoCities can remember how easy it was to create a personal page as long as you have an account with Yahoo! Well, with the new findings, MySpace has surpassed GeoCities members by 200% or more. With over a million users, everyone on the site can create a personal page for images, music, video, and aesthetic backgrounds. Meskauskas progression into the argument of GeoCities makes it easier for me to understand his perspectives of why MySpace’s users will be a hard crowd to gain attention from their advertisements.
To an extent, the video advertisements placed on MySpace and YouTube have gathered the attention of prolific brands that are attracting young consumers. This is an important concept to consider when viewing the purchasing rates from younger consumers globally. For example, MySpace utilizes the aspect of gaining as many friends as possible. It is very hard for companies to develop a professional, yet, attractive site if they are a serious firm – law or medicine. We can look into these developments as a transpiring event for small business owners interested in creating an effective campaign.
This is an amazing way to approach our social networks and Meskauskas addresses each issue we will have accordingly. The development of his argument is very intelligent and the use of language allows the most inexperienced marketer make new friends. Also, this article can help the newest member on each site gain the right visibility they are searching for online. I can use this information in building a reputable online reputation in case my future employers review my behaviors online. According to Meskauskas, businesses that do not have a presence on these sites may lose out on reaching a large number of consumers. The basis of these communities was to gain visibility and build a strong network globally. Since the internet’s evolution, everyone (users and marketers) have found a way to build credibility by participating in networking communities.
Meskauskas, Jim. (2006, December 19). Media Planning for MySpace and YouTube. iMedia Connection. Retrieved January 11, 2007 from http://imediaconnection.com/content/12916.asp.
How Bush Widened the Wealth Gap by LAURA D`ANDREA TYSON
Bush’s actions have placed America in a devastating position by altering its funding to the top 10% households. We, as a nation, must find ways to adapt to the ever-changing effects to the fluctuating income rates of the bottom 90% of households that are strained through his tax cuts. Middle-income families are harnessing a 23% loss of income due to the tax cuts; what will come of their living conditions? The lower ends of households have experienced some unfortunate hits to their income capabilities because of the tax cuts. Now, more of the concern has gone from what is Bush’s real objective in handling these new ventures. In some ways, I feel that Bush has taken the nation by storm by making complementary movements to increase the income of the $1,000,000,000+ households to gain their favor.
The motivations behind this economic trivia could be examples of the supply and demand scenario in which he supplies more loopholes for the rich and they will demand his stay in office. This conclusion may seem a bit far fetched, but it accurate considering the changes our nation will undergo if his tax cuts remain permanent.
If permanent tax cuts exist, the existence of a constrained economy could harm our nation’s lead in industrial developments. He places younger generations in a bind through reducing funding (the $90 billion lost in tax reductions) from getting a good education. President Bush’s actions are seemingly inappropriate and this has robbed individuals with lower-paying jobs in need of additional benefits. Not to seem negative, but I feel he has done this to keep his ‘friends’ of the wealthy families on the top of their game.
Why would a president strip his own nation of their needed funding? Many people will lose out on jobs (reduced budgeting/outsourcing), benefits ($90 billion from taxes), and help (Social Security). I feel that this could hurt our nation in more ways than one. More issues may arise that are unforeseen at the moment, but it is possible that we will endure a long and hard recovery. According to the article, the government has lost $90 billion dollars each year he has been in office. President Bush entered office in 2000; six times $90 billion is plenty of money we could have used to better our nation or the world.
For instance, what will happen to financial aid that is available to college students? Will college students have to pay out of pocket fees although the 90% bottom households are losing funds through tax cuts? This could be one issue many economic students and studies should be undertaken to determine the frets it will place on our position as a world leader. In accordance to lost financial aid, some students will not have the adequate qualifications to get the appropriate technical training to excel in a technological world.
Our New Economy will lead to an unstable and incomparable society of education-lacked generations. Another issue will be the benefits taken away from lower-paying jobs. Many of these individuals pay high insurance fees in order to secure preventative health care. Certain programs such as Blue Shield as well as Blue Cross will find less funding an appropriate answer for senior citizens and low-income families impossible. Besides these obvious effects of the tax cuts, we have to worry about the future. Should we start bracing ourselves for a turbulent economy with a lack of funding in the bottom 90% who are working hard to contribute to the nation? The answer lies in the equilibrium that will eventually happen within the government.
Tyson, Laura D’Andrea. (2004, November 1) How Bush Widened the Wealth Gap. Business Week Online. Retrieved January 11, 2007 from http://www.businessweek.com
Do You Have The Will To Lead?
In this article, a well-known philosopher Peter Koesternbaum discusses the methodology of handling difficult hard questions in the business world. The business world is composed of leaders who utilize strategic skills of embedding their practices with ethical dilemmas. If noticed, Koesternbaum has led conferences for 2,000 executives and has traveled the world supplying knowledge for world-class entrepreneurs. Instead of focusing on the article’s content, I would like to analyze the acts of Peter Koesternbaum. He has placed emphasis on the ability to handle everyday struggles by conquering one’s purpose to pursue a life of meaning. If existence is given away, he or I would not me alive at this moment or have a chance to make someone become.
According to Koesternbaum, leaders must open their eyes to see surpassed the empirical aspects of business in order to function more efficiently. Actually, I feel that Koesternbaum believes that a leader is invincible to the chaos around him or her within the business world.
Leaders have a different mindset because they balance the essentials of life morals, business trends, and authenticity with a special ability. A blend such as this is not common if one was to consider the ability to handle such responsibilities without breaking down. Koesternbaum analyzes human thoughts and penetrates entrepreneurs with basic, uncomplicated questions. In my opinion, strategic management comes from a personal understanding of them and the objectives they would like to see in their business. Leaders with massive insecurities do not run companies very well because they search for more advancement instead of settling in a strong foundation. A leader’s foundation can be their knowledge, skills, and stronger values that grant them the ability to make choices throughout the day. Koesternbaum understands this simple fact and utilizes through his consultations with these world-known entrepreneurs.
Today’s leaders apply knowledge, skills, and values into their work in order to establish the best cultures to endure throughout their companies. A company’s culture stems from their leader’s capabilities to function under pressure. For example, what pushed Ford to cut so many employees? Maybe his ideas of waiving into the future meant leaving some employees behind to increase their education to pursue more lucrative positions. Or maybe Ford expected the change to be better for his company overall. No one really knows the reason of this action, but it is apparent that something inside of him triggered such a drastic reaction. If Koestenbaum analyzed this situation in such philosophical manners, would he have come to a conclusion that Ford felt insecure of the market? Ford’s insecurities of being left behind caused him to change the functions of his work force. His application of knowledge, skills, and values took hold to make that devastating announcement to his workers. According to Koestenbaum, that was the act of change – business’ inevitable friend.
Company cultures have been an extended reflection of their owners just by the leader’s ability to sway with the ever-changing world and demands of consumers. A number of business leaders extend their models throughout their company. Some leaders issue or offer conferences to tell their staff or followers of how they made the choices they did. Many have explored the depths of their souls to acquire the wisdom and courage to act on their best moral. Now, Koestenbaum’s philosophical views are not as complicated as they may seem to everyone else. I see that Koestenbaum has capitalized on the market of business consulting by giving leaders the answers they need – create a foundation within you then move forward.
Labarre, P. (2002, February). Do You Have The Will To Lead? Fast Company. Retrieved January 11, 2007 from http://www.fastcompany.com/online/32/koestenbaum.html.
Principles of Organization: Normative Data Analysis and Job Satisfaction
A company’s ability to address job satisfaction questions could involve employee satisfaction surveys, normative data, and open forums. Each measurement of job satisfaction can trigger a company’s progress by analyzing their employee’s mindsets through surveys. Job satisfaction can include pleasant wages, employee compensation, and benefits. Employers who associate their company’s benefits with that of great wages have a better functional organization. Their use of the normative data gives each company an advantage in measuring their success with that of other organizations. In each industry, the ability to create leverage through employee job satisfaction can increase profitability for an organization. What more can an organization want? Measurements of employee satisfaction through normative data have proved valuable in case studies.
Normative data exerts information through surveys that illuminate factors that employers may not recognize through simple demographic questionnaires. The basis of the job satisfaction can revolve around numerous issues such as pay. The co-ordinance between pay, and job satisfaction could determine whether your workforce has an issue with the way the company is being ran (Douglas 2006). For instance, employers can analyze the data received to make changes within hierarchy or through communication channels already occurring. Emphasis on the surveys can create a different method for companies to receive the most return on investment (RIO) from normative data. An organization’s capabilities are endless if they utilize their resources for a better functioning of an employee’s satisfaction. The better an employer understands their worker, the more profit and credibility each company will gain once they measure the employee’s idea of complete job satisfaction.
Employee empowerment begins with a change of communication style from authoritarian instruction to a more team-oriented atmosphere. If a company restricts employee discussion, there is a possibility that the workers are unsatisfied with the functions of an organization. According to Douglas (2006), detecting the mechanics behind this can regulate the employers’ communication style (p.304). Further reviews analyze the different communications styles available: assertiveness, ingratiation, rationality, exchange, upward appeals, and coalition. An employer’s ability to emphasize rationality and exchange outweighed all methods used in the organization.
With rationality, an employer’s recognition of the team’s efforts catalyzed more effectiveness in the manufacturing firm. It is shown in the outline on page 302 in the Journal of Business Communication (Douglas 2006). The three communication distinctions employ various employee empowerment styles that enable the company’s workers to voice opinions in subtle ways. The firm’s ability to allow the team to help in the decision-making process evolved the motives of each worker. Some employees prefer the upward appeal method because it deals with flattery of skills and unique talents. Others are interested in the assertiveness of their employees because it shows their ability to adapt or acquire more information regarding their work.
Continued efforts should be implemented in the organizational structure to produce high-quality responses from the employers. The self-directed work teams allow managers more time to focus on the company’s vision than on how to instruct employers of their role (Douglas, p. 322). Employees gain a different perspective on the role in which they must play in the organization. On each account, both parties capitalize on their new communication models to push the organization in a more, profound direction.
“The Value of Normative Data in Employee Survey Analysis” (2005). The Business Research Lab. Retrieved January 11, 2007 from http://www.busreslab.com/tips/tips45.htm.
These articles address the basic trends of marketing, leadership, economics, and social networking. I hope you find this information useful and your professors and/or board satisfied with the analysis. I have broken down the basics of marketing terms for you to easily adjust to the concepts; hence, it provides your audience with a sense of confidence in your judgment regarding these issues.
Yours in Success,